{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"How the New York Times Is Evolving Advertising with Tusar Barik","slug":"how-the-new-york-times-is-evolving-advertising-with-tusar-barik","published_at":"2025-12-09T10:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/how-the-new-york-times-is-evolving-advertising-with-tusar-barik","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/how-the-new-york-times-is-evolving-advertising-with-tusar-barik-uyrWd_ui","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/audio/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/b7d08f78-8b6e-498e-907b-136986023eee/audio/0bcbb570-273c-4cc8-b5cd-5e0f90d37419/default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"I sat down with Tusar Barik, SVP of Marketing at the New York Times, to discuss the paper's transformation into a multifaceted media company. The Times now reaches over 150 million registered users with 50-100 million weekly engagers, seeing strong growth among Gen Z and audiences in the Midwest and South. Their digital advertising business grew over 20% year-over-year, proving that quality journalism creates a powerful advertising platform. We explored their video-forward strategy (75+ hours monthly), their Brand Match AI product (delivering 30% improvements in CTR and brand lift), and how properties like Wordle and The Daily create deep audience connections. The conversation revealed how the Times has balanced subscription-first strategy with thriving advertising by staying true to its mission while innovating how it reaches audiences.","meta_description":"I sat down with Tusar Barik, SVP of Marketing at the New York Times, to discuss the paper's transformation into a multifaceted media company. The Times no…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2073,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/how-the-new-york-times-is-evolving-advertising-with-tusar-barik/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/how-the-new-york-times-is-evolving-advertising-with-tusar-barik.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}