{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"How Georgia Pacific Modernized Its Marketing Mix Modeling","slug":"how-georgia-pacific-modernized-its-marketing-mix-modeling","published_at":"2026-06-11T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/how-georgia-pacific-modernized-its-marketing-mix-modeling","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/how-georgia-pacific-modernized-its-marketing-mix-modeling-ktVYmAd7","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/d14a079a-961b-4ee4-9c82-244f71f1b01e/group-item/12856c8d-3d51-4f92-86ab-733347ed71f2/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"Georgia Pacific’s Javier Bustillos breaks down the hard realities of modern media, revealing how the consumer goods giant tackles walled-garden measurement gaps, modernizes in-house Marketing Mix Modeling, and tests AI capabilities without sacrificing human oversight.","meta_description":"Georgia Pacific’s Javier Bustillos breaks down the hard realities of modern media, revealing how the consumer goods giant tackles walled-garden measuremen…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1336,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/how-georgia-pacific-modernized-its-marketing-mix-modeling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/how-georgia-pacific-modernized-its-marketing-mix-modeling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}