{"podcast":{"title":"New Media Show w/Rob Greenlee","slug":"new-media-show-w-rob-greenlee-7521939","podcast_index_feed_id":7521939,"rss_url":"https://blurt.media/feeds/videos.xml?videoChannelId=1460","website_url":"https://blurt.media/c/newmediashow/videos","image_url":"https://blurt.media/lazy-static/avatars/0a5111bb-b217-42fb-8261-38db3c446718.png","author":"Rob Greenlee","episode_count":20,"summary":"Rob Greenlee is a well-known 18+ year evangelist of the podcasting industry, current board member, former Chairperson of The Podcast Academy (ThePodcastAcademy.com), and Podcast Hall of Fame Inductee (PodcastHOF.com) in 2017. His career currently continue","last_synced_at":"2026-06-28T22:17:17.069535+00:00","page_url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939"},"episode":{"title":"What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670","slug":"what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670","published_at":"2026-06-28T19:30:16+00:00","page_url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670","show_page_url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939","url":"https://blurt.media/w/cN6XrVMYK2YdeB5aSWWf7i","audio_url":"https://blurt.media/static/streaming-playlists/hls/5f8468c0-57f8-4f82-9cb2-7e0c4b6d8fb5/80d214fc-15cb-4f12-9710-b115b49c1f4d-480-fragmented.mp4","summary":"![New Media Show with Rob Greenlee and Guest Alberto Betella of RSS.com](https://newmediashow.com/wp-content/uploads/2026/06/NMS-670-300x300-Episode-Art.jpg)**Should every use of AI in a podcast, video, or creator workflow be disclosed?** **A better question is whether AI created the actual substance of what the audience came to hear or watch.** On **Episode 670** of the **New Media Show, Rob Greenlee is joined by Alberto Betella, co-founder of RSS.com and creator of “[Should I Disclose AI?](https://shouldidisclose.ai/)“** > _**Is a timely conversation about AI transparency, synthetic media, voice cloning, human trust, and the future of creator-led media.**_ **AI is now helping creators edit video, create captions, translate episodes, generate clips, improve workflows, personalize advertising, and accelerate production.** But AI can also generate entire shows, clone voices, imitate experts, create deceptive media, and overwhelm platforms with low-effort content. **The challenge is not simply whether AI was used.** > _**The challenge is understanding when AI use changes what the audience is actually receiving.**_ **Alberto shares his practical “Substance Test” framework for AI disclosure.** The central idea is simple: if AI created the core performance, information, expertise, or experience that brought the audience to the content, creators should disclose it. But using AI as a supporting production tool does not necessarily mean the entire episode should be labeled as AI-generated. > _**Rob and Alberto explore the difficult gray areas: AI-translated episodes, cloned voices reading human-written scripts, AI-written scripts read by humans, platform auto-labeling, watermarking, creator consent, programmatic advertising, AI search, and the future value of human-made media.…","meta_description":"![New Media Show with Rob Greenlee and Guest Alberto Betella of RSS.com](https://newmediashow.com/wp-content/uploads/2026/06/NMS-670-300x300-Episode-Art.j…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5225,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/what-should-creators-disclose-when-using-ai-alberto-betella-rss-com-670.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}