{"podcast":{"title":"New Media Show w/Rob Greenlee","slug":"new-media-show-w-rob-greenlee-7521939","podcast_index_feed_id":7521939,"rss_url":"https://blurt.media/feeds/videos.xml?videoChannelId=1460","website_url":"https://blurt.media/c/newmediashow/videos","image_url":"https://blurt.media/lazy-static/avatars/0a5111bb-b217-42fb-8261-38db3c446718.png","author":"Rob Greenlee","episode_count":20,"summary":"Rob Greenlee is a well-known 18+ year evangelist of the podcasting industry, current board member, former Chairperson of The Podcast Academy (ThePodcastAcademy.com), and Podcast Hall of Fame Inductee (PodcastHOF.com) in 2017. His career currently continue","last_synced_at":"2026-06-28T22:17:17.069535+00:00","page_url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939"},"episode":{"title":"Can Apple Make Video Podcasts Matter? | Jay Nachlis #656","slug":"can-apple-make-video-podcasts-matter-jay-nachlis-656","published_at":"2026-03-25T18:23:22+00:00","page_url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/can-apple-make-video-podcasts-matter-jay-nachlis-656","show_page_url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939","url":"https://blurt.media/w/qME5jJk4Af3wkc2qZUzZxU","audio_url":"https://blurt.media/static/streaming-playlists/hls/c8bb4302-5875-4fa0-81c2-9b2899836cc6/33ae1675-7578-405b-a8a5-f73947d8aa8a-480-fragmented.mp4","summary":"![](https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-300x300.jpg)In **episode 656** of the **_New Media Show_, Podcast Hall of Famer [Rob Greenlee](https://robgreenlee.com)** is joined by **Jay Nachlis, Media Research VP at [Coleman Insights](https://colemaninsights.com/).** **_“It’s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.”_** **This episode goes far beyond the Apple announcement itself.** Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple’s push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify? > **_“Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.”_** **We talk about how audience habits often outweigh platform features**, why consumer perception matters as much as technical innovation, and whether Apple can reclaim any meaningful momentum in a category it helped establish years ago. **We also discuss how this shift is creating a more fragmented publishing environment for creators.** Audio and video are no longer just different formats. They increasingly represent different user expectations, different discovery paths, and different monetization opportunities. > _**“We discuss…","meta_description":"![](https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-300x300.jpg)In **episode 656** of the **_New Media Show_, P…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2867,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/new-media-show-w-rob-greenlee-7521939/episodes/can-apple-make-video-podcasts-matter-jay-nachlis-656/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/new-media-show-w-rob-greenlee-7521939/can-apple-make-video-podcasts-matter-jay-nachlis-656.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}