{"podcast":{"title":"New Books in Communications","slug":"new-books-in-communications-408774","podcast_index_feed_id":408774,"rss_url":"https://feeds.megaphone.fm/LIT1384621729","website_url":"https://newbooksnetwork.com/category/politics-society/communications/","image_url":"https://megaphone.imgix.net/podcasts/1bb7b7f6-ef86-11e8-9a06-37c6ac8354be/image/6fbb3983a600dfcc86187dba32db8e5b.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"New Books Network","episode_count":1910,"summary":"This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetwork Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications","last_synced_at":"2026-06-26T10:18:31.762101+00:00","page_url":"https://stenobird.com/podcast/new-books-in-communications-408774"},"episode":{"title":"Turn Your LinkedIn Profile into a Book Marketing Machine with Louise Brogan","slug":"turn-your-linkedin-profile-into-a-book-marketing-machine-with-louise-brogan","published_at":"2026-05-27T10:00:00+00:00","page_url":"https://stenobird.com/podcast/new-books-in-communications-408774/turn-your-linkedin-profile-into-a-book-marketing-machine-with-louise-brogan","show_page_url":"https://stenobird.com/podcast/new-books-in-communications-408774","url":"https://pdst.fm/e/traffic.megaphone.fm/NBNK1548856121.mp3","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/NBNK1548856121.mp3","summary":"What if in the age of AI generated content, the most important part of being visible online is just being a human? In this episode of The Publishing Playbook, host Sarah Russo sits down with Louise Brogan to talk about how the most powerful book marketing tool accessible to authors isn't Instagram or TikTok — it's LinkedIn. Louise is a LinkedIn expert, digital marketing strategist, author of \"Raise Your Visibility Online,\" and host of a YouTube channel with the same name. Sarah and Louise discuss how authors can stop overlooking LinkedIn and start using it strategically. And they cover it all, from optimizing your profile and beating the algorithm to repurposing book content and building a newsletter audience. Louise also explains that as AI content grows on social media, authentic human voices matter more than ever. If you work in publishing marketing or PR — or you're an author trying to build your platform — this episode is essential listening. For more information on Louise’s work, visit her website: Louise's Website Books mentioned in this episode: “Raise Your Visibility Online” by Louise Brogan “The Barbecue at No. 9” by Jennie Godfrey Key Moments 01:11 — How Louise Brogan Built a LinkedIn Empire 🚀 Louise shares how she accidentally became a LinkedIn expert in 2017, when she decided to niche down to the one platform nobody else wanted. 03:16 — Why Most People Are Afraid to Post on LinkedIn 😰 Louise reveals that only 3% of LinkedIn users are creators — and explains why fear of judgment is keeping the other 97% silent. 04:30 — LinkedIn Is Like Your Favorite Industry Conference 🎤 Louise breaks down her signature analogy for understanding LinkedIn: showing up, making conversation, and not leaving without talking to anyone. 07:28 — The Profile Mistakes You're Probably…","meta_description":"What if in the age of AI generated content, the most important part of being visible online is just being a human? In this episode of The Publishing Playb…","key_points":[],"chapters":[],"topics":[],"duration_seconds":0,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/new-books-in-communications-408774/episodes/turn-your-linkedin-profile-into-a-book-marketing-machine-with-louise-brogan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/new-books-in-communications-408774/turn-your-linkedin-profile-into-a-book-marketing-machine-with-louise-brogan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}