{"podcast":{"title":"Big Swings Only","slug":"negotiate-anything-5844366","podcast_index_feed_id":5844366,"rss_url":"https://feeds.megaphone.fm/LI9239874689","website_url":"http://www.americannegotiationinstitute.com","image_url":"https://megaphone.imgix.net/podcasts/17f9602a-ee8c-11ec-92bf-d711c1f4acfb/image/6855b3ea37e51bfd9caf2a499d1f3ad1.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"American Negotiation Institute","episode_count":1861,"summary":"Playing it safe is easy. It’s comfortable. And it will never take you to the next level.If you’ve got what it takes to hit the ball out of the park, the only thing holding you back is whether you’re brave enough to take a big swing.Big Swings Only is for people who were meant for more — the ones done playing by rules that were never built for them.Hosted by Kwame Christian, each week brings you the real stories of people who fought their fear, went after the life they actually wanted, and became who they had to become to get it.The psychology behind the swing. The strategy behind the risk. The nerve it takes to go all in.You were built for more, and this show was built for you. Subscribe now. About the Host: Kwame Christian, Esq., M.A. Kwame Christian the founder and CEO of the American Negotiation Institute. He's known for his viral TEDx Talk, “Finding Confidence in Conflict,” and is a bestselling author of two books: • How to Have Difficult Conversations About Race (2022) • Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (2020) Tune in to Transform Your Life: Join millions of listeners who have already unlocked the power of negotiation. Subscrib…","last_synced_at":"2026-09-10T16:17:40.778620+00:00","page_url":"https://stenobird.com/podcast/negotiate-anything-5844366"},"episode":{"title":"This #1 Marketing Expert PROVES You’re Branding All Wrong!","slug":"this-1-marketing-expert-proves-you-re-branding-all-wrong","published_at":"2026-06-08T09:00:00+00:00","page_url":"https://stenobird.com/podcast/negotiate-anything-5844366/this-1-marketing-expert-proves-you-re-branding-all-wrong","show_page_url":"https://stenobird.com/podcast/negotiate-anything-5844366","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-68b9f3f0d5d94d8302cbc0c0/traffic.megaphone.fm/YAP6657082343.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/s.gum.fm/s-68b9f3f0d5d94d8302cbc0c0/traffic.megaphone.fm/YAP6657082343.mp3","summary":"Most people are doing branding completely backwards — and it’s killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You’ll discover: Why “pushing” your brand no longer works in today’s saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe ⁠giuseppestigliano.com⁠ Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!","meta_description":"Most people are doing branding completely backwards — and it’s killing their results. In this powerful conversation, global CEO and marketing thought lead…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2725,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/negotiate-anything-5844366/episodes/this-1-marketing-expert-proves-you-re-branding-all-wrong/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/negotiate-anything-5844366/this-1-marketing-expert-proves-you-re-branding-all-wrong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}