{"podcast":{"title":"My First Million","slug":"my-first-million-438184","podcast_index_feed_id":438184,"rss_url":"https://feeds.megaphone.fm/HS2300184645","website_url":"https://www.mfmpod.com/","image_url":"https://megaphone.imgix.net/podcasts/39846662-79ea-11eb-9b06-a75ddc4bddcc/image/39f8195a6d8978d0a7bd9c7d7b3fba2d.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Hubspot","episode_count":904,"summary":"Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.","last_synced_at":"2026-09-21T16:19:50.838344+00:00","page_url":"https://stenobird.com/podcast/my-first-million-438184"},"episode":{"title":"Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)","slug":"killer-marketing-secrets-that-always-work-ft-ogilvy-adman-rory-sutherland","published_at":"2026-07-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/my-first-million-438184/killer-marketing-secrets-that-always-work-ft-ogilvy-adman-rory-sutherland","show_page_url":"https://stenobird.com/podcast/my-first-million-438184","url":"https://pdst.fm/e/traffic.megaphone.fm/HS6657085939.mp3","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/HS6657085939.mp3","summary":"$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ). — Show Notes: (0:00) Intro  (1:44) Horsepower (12:15) Reverse benchmarking (17:38) Pay attention to what irritates you (21:47) Ogilvy secrets (27:28) Marketing hacks used by Apple, UBER, McDonald's (36:35) direct response marketing 101 (1:08:50) Recommended reading — Links: • Alchemy - https://www.amazon.com/dp/B01F1HOAWA  • Illusion of Choice - https://www.amazon.com/dp/0857199749  • Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W  • Ogilvy on Advertising - https://www.amazon.com/dp/039472903X  • Writing That Works - https://www.amazon.com/dp/0060956437  • When More Is Not Better - https://www.amazon.com/dp/1647820065  • Scientific Advertising - https://a.co/d/0ixEJA1B  • The Choice Factory - https://a.co/d/0ixa769O  — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A.,…","meta_description":"$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc Episode 845: Sam Parr ( https://x.com/theSamParr ) and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4717,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-first-million-438184/episodes/killer-marketing-secrets-that-always-work-ft-ogilvy-adman-rory-sutherland/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-first-million-438184/killer-marketing-secrets-that-always-work-ft-ogilvy-adman-rory-sutherland.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}