{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms","slug":"356-inside-a-farm-marketing-school-coaching-call-with-mackenzie-wright-from-jones-brothers-farms","published_at":"2026-04-08T10:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/356-inside-a-farm-marketing-school-coaching-call-with-mackenzie-wright-from-jones-brothers-farms","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/356-inside-a-farm-marketing-school-coaching-call-with-mackenzie-wright-from-jones-brothers-farms","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/356_Inside_a_Farm_Marketing_School_Coaching_Call_with_MacKenzie_Wright.mp3?dest-id=1179176","summary":"What actually happens inside a Farm Marketing School coaching call? In this episode, you're getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms , serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social media strategy, what's actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the \"face\" of your brand… even when that feels a little uncomfortable. What You'll Walk Away With: A clearer understanding of what social media is actually supposed to do for your farm A fresh perspective on video content and its purpose Insight into how strong brands are built A glimpse into the kind of feedback and coaching that can unlock your next level If you've ever wondered: \"Am I doing this right?\" \"Why isn't my content growing my audience?\" \"What should I actually be focusing on next?\" …you'll be inspired by this episode! Listen here. Resources: After three months inside Farm Marketing School, members can book calls just like this one. It's one thing to learn the material. It's another thing to have someone look at your business and help you see what you can't. If you've ever wished for that kind of clarity and direction… join my community of go-getter farm marketers here: 👉 www.mydigitalfarmer.com/fms What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferr…","meta_description":"What actually happens inside a Farm Marketing School coaching call? In this episode, you're getting a rare, behind-the-scenes listen to a real 1:1 strateg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3659,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/356-inside-a-farm-marketing-school-coaching-call-with-mackenzie-wright-from-jones-brothers-farms/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/356-inside-a-farm-marketing-school-coaching-call-with-mackenzie-wright-from-jones-brothers-farms.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}