{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"352 The Hidden Goal of Every Farm Promotion","slug":"352-the-hidden-goal-of-every-farm-promotion","published_at":"2026-03-11T11:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/352-the-hidden-goal-of-every-farm-promotion","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/352-the-hidden-goal-of-every-farm-promotion","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/352_The_Hidden_Goal_of_Every_Farm_Promotion.mp3?dest-id=1179176","summary":"I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn't random. It was happening because of how I positioned the promotion before it ever opened. That's when it clicked! Every promotion has a second goal. And most farmers completely miss it. Yes, promotions are meant to generate revenue. But they can also be powerful email list growth engines -- if you structure them intentionally. Inside Farm Marketing School, I serve vegetable CSA farmers, grass-fed meat producers, flower growers, dairy farms, microgreen subscriptions, and value-added brands — and this principle applies to every single one of them. In this episode, I unpack: Why most farmers unintentionally leave this opportunity on the table How to rethink the \"runway\" before you open the doors Why insider access can transform your email list into a VIP club And how this strategy works whether you're selling vegetables, meat, flowers, dairy, microgreens, value-added products, or farm experiences If you want to know exactly how to structure this strategy for your next launch, you'll need to listen in. Resources Mentioned in This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside…","meta_description":"I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2071,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/352-the-hidden-goal-of-every-farm-promotion/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/352-the-hidden-goal-of-every-farm-promotion.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}