{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers","slug":"350-lessons-from-a-handmade-goat-soap-business-interview-with-hooves-and-feathers","published_at":"2026-02-25T11:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/350-lessons-from-a-handmade-goat-soap-business-interview-with-hooves-and-feathers","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/350-lessons-from-a-handmade-goat-soap-business-interview-with-hooves-and-feathers","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/350_Lessons_from_a_Handmade_Goat_Soap_Business.mp3?dest-id=1179176","summary":"A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear \"try-this-first\" experience, and a sense that this wasn't just soap — it was a brand with intention. I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency. So I called Allan and said, \"You need to come on the podcast and walk us through what you're building.\" In today's episode, Allan shares the story of how a retired law enforcement officer turned a small goat milk soap experiment into a growing direct-to-consumer product line — and the lessons he's learning along the way about customers, offers, pricing, and repeat sales. This is a real, grounded look at what it actually takes to move from \"I make a thing\" to \"I'm building a business around a thing.\" In this episode, we explore: The power of starting with one simple \"Plain Jane\" product How customer feedback shaped new scents, bars, and product types Where most of his customers come from right now What he's doing to collect emails and stay in touch with buyers Lessons from selling at bazaars, markets, and in-person events What's become clearer in his business since joining Farm Marketing School If you sell handmade products, farm goods, or any physical product direct-to-consumer, this episode will give you a realistic picture of what growth looks like. Meet Our Guest: Allan Laird Allan Laird returned to his farm roots after retiring from a 46-year career in public safety. Together with his wife, Sue, they now tend to about 15 acres of land. They raise Highland cattle, hogs, and poult…","meta_description":"A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Far…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4307,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/350-lessons-from-a-handmade-goat-soap-business-interview-with-hooves-and-feathers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/350-lessons-from-a-handmade-goat-soap-business-interview-with-hooves-and-feathers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}