{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)","slug":"348-building-a-values-led-farm-business-with-value-added-products-without-going-full-time","published_at":"2026-02-11T20:53:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/348-building-a-values-led-farm-business-with-value-added-products-without-going-full-time","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/348-building-a-values-led-farm-business-with-value-added-products-without-going-full-time","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/348_Building_a_Values-Led_Farm_Business_with_Value-Added_Products_with_Claire_Troemner_-_2_4_26_11.37_AM.mp3?dest-id=1179176","summary":"What if your farm didn't have to \"scale up\" to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it ? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who's built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong \"gateway product\" to anchor your marketing Why slow food, intentional processes, and values-based pricing actually work And how storytelling — not hustle — fuels her business growth If you've ever wondered whether there's another way to farm besides \"bigger, faster, more,\" this conversation will feel like a deep exhale. Meet Our Guest: Claire Troemner Today's guest is Claire Troemner , who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan. Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa — all deeply influenced by her Sicilian roots. She also runs an interview series called The Dish , where she highlights local farmers, foodies, and chefs across Michigan's Upper Peninsula. Follow & Connect with Claire Farm Website: https://troemnerfarm.com Instagram & Facebook: @troemnerfarm The Dish Interview Series: Instagram & Facebook: @dishtheup Website: https://dishtheup.com Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integr…","meta_description":"What if your farm didn't have to \"scale up\" to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it ? In this c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4352,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/348-building-a-values-led-farm-business-with-value-added-products-without-going-full-time/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/348-building-a-values-led-farm-business-with-value-added-products-without-going-full-time.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}