{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares","slug":"347-a-step-by-step-promotion-plan-for-selling-monthly-meat-shares","published_at":"2026-02-04T11:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/347-a-step-by-step-promotion-plan-for-selling-monthly-meat-shares","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/347-a-step-by-step-promotion-plan-for-selling-monthly-meat-shares","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/347_A_Step-by-Step_Promotion_Plan_for_Selling_Monthly_Meat_Shares.mp3?dest-id=1179176","summary":"What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing, and cart-open strategy The promo email sequence I used, and how I came up with content topics The role of FAQs, social proof, urgency, and bonuses How I organized everything into a master Google Doc so I could use it next year And how I used ChatGPT to speed up writing This is a nuts-and-bolts, copy-the-framework episode. Listen here. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here. Want the actual promo materials I wrote for this promo? Inside Farm Marketing School , I've now uploaded the entire Chicken + Pork Share Promotion Google Doc , including: ✅ The exact emails I used ✅ The social media posts I used ✅ The daily timeline so you can see the positioning ✅ Links to the Canva images So if you'd rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this res…","meta_description":"What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3762,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/347-a-step-by-step-promotion-plan-for-selling-monthly-meat-shares/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/347-a-step-by-step-promotion-plan-for-selling-monthly-meat-shares.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}