{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"346 What to Put Inside Your Farm's Media Kit with Erika Tebbens","slug":"346-what-to-put-inside-your-farm-s-media-kit-with-erika-tebbens","published_at":"2026-01-28T11:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/346-what-to-put-inside-your-farm-s-media-kit-with-erika-tebbens","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/346-what-to-put-inside-your-farms-media-kit-with-erika-tebbens","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/346_What_to_Put_Inside_Your_Farms_Media_Kit_with_Erika_Tebbens.mp3?dest-id=1179176","summary":"Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: \"Can you send over your media kit?\" And I froze. I didn't have one. I wasn't even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff . On today's episode, I'm joined again by Erika Tebbens from Taste the Local Difference . If Erika sounds familiar, she was previously on the podcast in Episode 322 , where we talked about collaborations as a powerful farm marketing strategy. This time, we're diving into something just as practical -- and often overlooked: 👉 The farm media kit. I'll be honest: I treated this episode like a little bit of free consulting, and took lots of notes. A media kit is one of those things farmers think they don't need… Until the moment they really do. In this episode, Erika breaks down: What a media kit actually is (in plain language) Why it's not the same as your website or About page When it becomes useful (spoiler: earlier than you think) And how it can quietly open doors to opportunities you didn't even know you were eligible for If you've ever been approached for media, grants, partnerships, events, wholesale, or collaborations (or you want to be) this episode is for you. Meet Our Guest: Erika Tebbens Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-re…","meta_description":"Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: \"Can you send over your media kit?\" And I froze. I d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5315,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/346-what-to-put-inside-your-farm-s-media-kit-with-erika-tebbens/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/346-what-to-put-inside-your-farm-s-media-kit-with-erika-tebbens.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}