{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"344 How to Win Back Customers Who Have Gone Cold","slug":"344-how-to-win-back-customers-who-have-gone-cold","published_at":"2026-01-14T11:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/344-how-to-win-back-customers-who-have-gone-cold","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/344-how-to-win-back-customers-who-have-gone-cold","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/344_How_to_Win_Back_Customers_Who_Have_Gone_Cold.mp3?dest-id=1179176","summary":"What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you've ever looked at your email list or customer list and thought, \"Where did everyone go?\" -- this episode is for you. Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now . In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm). We'll talk about: Why customers go quiet (and why it's not personal) What a win-back campaign actually is (and what it's not) Why win-backs are much easier than most farmers think How a single win-back campaign can become a reusable asset you run year after year This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics. If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including: How to identify cold customers How to build your win back offer How to set up tags and automations in your email provider How to write the emails (with templates + AI prompts) How to turn win-backs into a repeatable, yearly system 👉 If you want the how-to , not just the why…","meta_description":"What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a v…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3057,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/344-how-to-win-back-customers-who-have-gone-cold/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/344-how-to-win-back-customers-who-have-gone-cold.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}