{"podcast":{"title":"My Digital Farmer Podcast","slug":"my-digital-farmer-podcast-847677","podcast_index_feed_id":847677,"rss_url":"https://mydigitalfarmer.libsyn.com/rss","website_url":"http://www.mydigitalfarmer.com","image_url":"https://static.libsyn.com/p/assets/9/f/a/3/9fa32a1b1c71e307/podcast_phone-min.png","author":"Corinna Bench","episode_count":366,"summary":"CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677"},"episode":{"title":"340 Farm Marketing School Success Story: Patty from Lonely Lane Farms","slug":"340-farm-marketing-school-success-story-patty-from-lonely-lane-farms","published_at":"2025-12-03T11:00:00+00:00","page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms","show_page_url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677","url":"https://mydigitalfarmer.libsyn.com/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms","audio_url":"https://traffic.libsyn.com/secure/mydigitalfarmer/340_Farm_Marketing_School_Success_Story-_Lonely_Lane_Farms.mp3?dest-id=1179176","summary":"In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty's story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You'll Learn in This Episode: Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility. Managing 200+ products with strategy (and intuition): Patty's practical approach to product organization, inventory, and seasonal promotions. Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers. Email + social systems that sell: Why Patty's weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales. Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal. Patty's journey shows that great marketing isn't about doing everything. I t's about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems. 🎧 Listen now to hear how Patty is building the \"Lonely Lane Difference\" -- one customer relationship at a time. Meet Our Podcast Guest: Patty Kloft Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, O…","meta_description":"In this week's episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4570,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-digital-farmer-podcast-847677/episodes/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-digital-farmer-podcast-847677/340-farm-marketing-school-success-story-patty-from-lonely-lane-farms.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}