{"podcast":{"title":"My  .4 Cents","slug":"my-4-cents-7378183","podcast_index_feed_id":7378183,"rss_url":"https://feeds.acast.com/public/shows/6850d41f9692e2d8d735af2d","website_url":"https://shows.acast.com/my-point-4-cents-podcast","image_url":"https://assets.pippa.io/shows/6850d41f9692e2d8d735af2d/1751865957516-82d24e4a-c0c8-41e9-9f79-d2a7d343c62c.jpeg","author":"My Point 4 Cents","episode_count":53,"summary":"This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about! To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/my-4-cents-7378183"},"episode":{"title":"LIVE FROM NAMM: Answering Musicians Marketing Questions!!!","slug":"live-from-namm-answering-musicians-marketing-questions","published_at":"2026-01-25T07:41:39+00:00","page_url":"https://stenobird.com/podcast/my-4-cents-7378183/live-from-namm-answering-musicians-marketing-questions","show_page_url":"https://stenobird.com/podcast/my-4-cents-7378183","url":"https://shows.acast.com/my-point-4-cents-podcast/episodes/live-from-namm-answering-musicians-marketing-questions","audio_url":"https://sphinx.acast.com/p/open/s/6850d41f9692e2d8d735af2d/e/6975c9337396c6aa984a89e5/media.mp3","summary":"In this special episode filmed live at NAMM, the team talks with a wide range of attendees and musicians about music promotion, branding, and the evolving landscape of social media marketing for artists. Topics include growing email and SMS lists, balancing creative authenticity with engaging content, pitching for sponsorships, running effective ad campaigns on small budgets, and building a standout image in a band. The discussion also touches on how artists can leverage their DIY roots, navigate the challenges of ads that underperform, and find their niche audience. With insights from real artists and experts in various aspects of music marketing, the episode is packed with actionable advice and behind-the-scenes perspectives from some of the industry’s sharpest minds. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon  @jessecannon jessecannon.com Follow Dustin Boyer  @dustintheindustryplant  Follow MattBacon @bacons.bits   dropoutmedia.net sapphireeye.net   Hosted on Acast. See acast.com/privacy for more information.","meta_description":"In this special episode filmed live at NAMM, the team talks with a wide range of attendees and musicians about music promotion, branding, and the evolving…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4856,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-4-cents-7378183/episodes/live-from-namm-answering-musicians-marketing-questions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-4-cents-7378183/live-from-namm-answering-musicians-marketing-questions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}