{"podcast":{"title":"Muthership Creator Strategy","slug":"muthership-creator-strategy-6718229","podcast_index_feed_id":6718229,"rss_url":"https://feeds.transistor.fm/muthership-creator-strategy","website_url":"http://www.muthership.com","image_url":"https://img.transistorcdn.com/ILS1M1Z8ldGWOgX42jndEqzGjfGJVGJ9C9MEJ89sCdI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWJk/NTZlOTdjZWY3ZDkx/ZGE0NzFiMGUwMDdm/ZmU5NC5wbmc.jpg","author":"Helen Polise","episode_count":196,"summary":"Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!","last_synced_at":"2026-07-10T22:17:50.660634+00:00","page_url":"https://stenobird.com/podcast/muthership-creator-strategy-6718229"},"episode":{"title":"#195 - Livestream Sales Tips with British Hill","slug":"195-livestream-sales-tips-with-british-hill","published_at":"2026-07-03T12:00:00+00:00","page_url":"https://stenobird.com/podcast/muthership-creator-strategy-6718229/195-livestream-sales-tips-with-british-hill","show_page_url":"https://stenobird.com/podcast/muthership-creator-strategy-6718229","url":"https://share.transistor.fm/s/297c5798","audio_url":"https://pdcn.co/e/media.transistor.fm/297c5798/a61f3260.mp3","summary":"Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective , a community built for women over 40 which connects creators with brands! And she knows her sh*t! We had an eye-opening conversation about buyer psychology and why people actually click that purchase button! Here’s what I learned: Live shopping isn’t like video shopping. When someone’s watching a TikTok shop video, they’re getting information one way - whatever you decided to show them. But when they’re in a livestream? It’s different. They can ask questions in real-time. They feel like you’re their personal shopper. That changes everything. There’s a psychology to it. Most creators think their job is to convince people to buy. It’s actually the opposite. Your job is to help people make confident buying decisions. There’s a difference, and it changes how you show up entirely. The gap between features and benefits. You probably know this, but British walks through exactly how to do this in real-time on a livestream and the examples are chef’s kiss!! But here’s where it gets really good: We talk how to build trust through community, how to actually use energy and urgency without being pushy, and how to sell services (not just products) on a livestream. I took like three pages of notes, and I think you will too. Fair warning: There is a lot of valuable learning in this one AND my studio members are getting an extra 30-minutes of British’s expertise in a special bonus segment available only in da clerb!! If you’d like access to the full episode, email me: helen.themuthership@gmail.com BONUS EXCITEMEN…","meta_description":"Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1243,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/muthership-creator-strategy-6718229/episodes/195-livestream-sales-tips-with-british-hill/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/muthership-creator-strategy-6718229/195-livestream-sales-tips-with-british-hill.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}