{"podcast":{"title":"Mumbrellacast","slug":"mumbrellacast-311595","podcast_index_feed_id":311595,"rss_url":"https://feeds.megaphone.fm/mumbrellacast","website_url":"https://mumbrella.com.au/category/podcast","image_url":"https://megaphone.imgix.net/podcasts/d61aecf8-242a-11ed-b377-c76a12c6f3ff/image/MicrosoftTeams-image__6_.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mumbrella","episode_count":400,"summary":"Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.","last_synced_at":"2026-06-04T18:19:47.824330+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595"},"episode":{"title":"The Unmakers: James Donald's journey from oil rigs to consumer research","slug":"the-unmakers-james-donald-s-journey-from-oil-rigs-to-consumer-research","published_at":"2026-04-28T03:04:00+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595/the-unmakers-james-donald-s-journey-from-oil-rigs-to-consumer-research","show_page_url":"https://stenobird.com/podcast/mumbrellacast-311595","url":"https://traffic.megaphone.fm/MEEME5209726209.mp3","audio_url":"https://traffic.megaphone.fm/MEEME5209726209.mp3","summary":"Two decades ago, James Donald was working on an oil rig in Norway. This month, Ideally -- the market research platform he co-founded -- raised over $13m in an investment round that will help the NZ-based startup push into the US, and launch a new product Ideally Canvas. Donald speaks with Tim Burrowes in the latest episode of Mumbrella’s Unmaker Series podcast, about his journey from oil to artificial intelligence and consumer research, and how he helped build a company worth north of $90m in a few years. He also discusses his company's new product, Ideally Canvas, which gives brands a real-time, continuously updated consumer profile rather than a static snapshot; the limitations of synthetic data; and how Ideally is able to offer a nimble consumer insights service that competitors will routinely charge ten times more for. Podcast edit by Abe’s Audio.","meta_description":"Two decades ago, James Donald was working on an oil rig in Norway. This month, Ideally -- the market research platform he co-founded -- raised over $13m i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1810,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/the-unmakers-james-donald-s-journey-from-oil-rigs-to-consumer-research/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mumbrellacast-311595/the-unmakers-james-donald-s-journey-from-oil-rigs-to-consumer-research.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}