{"podcast":{"title":"Mumbrellacast","slug":"mumbrellacast-311595","podcast_index_feed_id":311595,"rss_url":"https://feeds.megaphone.fm/mumbrellacast","website_url":"https://mumbrella.com.au/category/podcast","image_url":"https://megaphone.imgix.net/podcasts/d61aecf8-242a-11ed-b377-c76a12c6f3ff/image/MicrosoftTeams-image__6_.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mumbrella","episode_count":400,"summary":"Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.","last_synced_at":"2026-06-04T18:19:47.824330+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595"},"episode":{"title":"Mumbrellacast: Live and sweaty at M360","slug":"mumbrellacast-live-and-sweaty-at-m360","published_at":"2026-05-28T07:06:00+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595/mumbrellacast-live-and-sweaty-at-m360","show_page_url":"https://stenobird.com/podcast/mumbrellacast-311595","url":"https://traffic.megaphone.fm/MEEME4488468835.mp3","audio_url":"https://traffic.megaphone.fm/MEEME4488468835.mp3","summary":"This week's Mumbrellacast was recorded live at Mumbrella 360 at Carriageworks in Sydney, with a six-person panel featuring our host Abe Udy, special guest Vinne Schifferstein Vidal, and regulars Eleanor Dickinson, Nathan Jolly, Hal Crawford, and Tim Burrowes. We open with a selection of quotes from day one of the conference, with luminaries such as marketing leadership guru Thomas Barta, Ebiquity CEO Ruben Schreurs, Henry Innis and Nicky Barton from Mutinex, and Maura Touhy di Muro of Roblox speaking on redundant terminology, marketing mix modelling, artificial intelligence, leadership, and what Barta calls \"the evil twins of marketing stupidity\". Tim spoke with SCA's newly minted CEO Rohan Lund, who was very honest about the \"duplication\" and \"inefficiency\" in merged companies such as the one he has been running for the past 28 days. He unpacks what he learned from that conversation. Abe also runs a live demonstration of his new AI-built sales-enablement tool that turns a few quick prompts into a fully-produced radio advert, with music, and real voice-over talent from the Abe's Audio stable. It's quite remarkable, even if the live demo went slightly askew... And we drag down the celebratory mood of the conference by discussing the bleak economic conditions, and how they are impacting marketers. Sorry! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.","meta_description":"This week's Mumbrellacast was recorded live at Mumbrella 360 at Carriageworks in Sydney, with a six-person panel featuring our host Abe Udy, special guest…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1529,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/mumbrellacast-live-and-sweaty-at-m360/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mumbrellacast-311595/mumbrellacast-live-and-sweaty-at-m360.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}