{"podcast":{"title":"Mumbrellacast","slug":"mumbrellacast-311595","podcast_index_feed_id":311595,"rss_url":"https://feeds.megaphone.fm/mumbrellacast","website_url":"https://mumbrella.com.au/category/podcast","image_url":"https://megaphone.imgix.net/podcasts/d61aecf8-242a-11ed-b377-c76a12c6f3ff/image/MicrosoftTeams-image__6_.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mumbrella","episode_count":400,"summary":"Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.","last_synced_at":"2026-09-17T10:19:03.861147+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595"},"episode":{"title":"I read it on Reddit after kicking back on Kick","slug":"i-read-it-on-reddit-after-kicking-back-on-kick","published_at":"2026-08-06T07:14:00+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595/i-read-it-on-reddit-after-kicking-back-on-kick","show_page_url":"https://stenobird.com/podcast/mumbrellacast-311595","url":"https://traffic.megaphone.fm/MEEME7853069977.mp3","audio_url":"https://traffic.megaphone.fm/MEEME7853069977.mp3","summary":"Welcome to the latest Mumbrellacast, not yet streaming live on Kick. And while we're on the topic of smooth segues, Melbourne-born, globally loved video game streaming platform Kick announced this week it will wade into the lucrative world of advertising. Given that Kick was built from the profits made from online casino Stake, which Kick's co-founders also launched, they seemingly understand the lure of easy money. Eleanor spoke to Kick head of growth and revenue Ryan Webb about the company's advertising play. This week Mumbrella ran an interesting opinion piece from Quiip agency's Larah Kennedy where she made the very good point that not every brand belongs on Reddit. (The same thing could be said for any social media platform; often the first time you become aware that a company even has a profile is when they get into hot water because a 19-year-old intern tweeted an offensive meme.) Kennedy writes that Reddit requires \"heavy, active moderation and skilled community management\". \"If you venture into these spaces without investing in proper community governance, you open the floodgates to brand risk. Negative comments and controversy left to fester over a weekend can decimate years of painstaking brand building by Monday morning.\" Larah joins the podcast to explore this topic further. Also this week: the Albanese government announced it has finalised the News Bargaining Incentive legislation, and the changes it has made to the original draft have managed to upset both the major media companies -- who argue they were promised a larger slice of a larger pie -- and the smaller publishers, who argue the pie isn't being shared widely enough. Maybe Albo needs to wear his Joy Division shirt into parliament to distract the media... And we end the podcast with another heated…","meta_description":"Welcome to the latest Mumbrellacast, not yet streaming live on Kick. And while we're on the topic of smooth segues, Melbourne-born, globally loved video g…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2147,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/i-read-it-on-reddit-after-kicking-back-on-kick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mumbrellacast-311595/i-read-it-on-reddit-after-kicking-back-on-kick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}