{"podcast":{"title":"Mumbrellacast","slug":"mumbrellacast-311595","podcast_index_feed_id":311595,"rss_url":"https://feeds.megaphone.fm/mumbrellacast","website_url":"https://mumbrella.com.au/category/podcast","image_url":"https://megaphone.imgix.net/podcasts/d61aecf8-242a-11ed-b377-c76a12c6f3ff/image/MicrosoftTeams-image__6_.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mumbrella","episode_count":400,"summary":"Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.","last_synced_at":"2026-09-17T10:19:03.861147+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595"},"episode":{"title":"Football wins, Telstra loses, Sam Kerr gets saucy","slug":"football-wins-telstra-loses-sam-kerr-gets-saucy","published_at":"2026-07-09T07:21:00+00:00","page_url":"https://stenobird.com/podcast/mumbrellacast-311595/football-wins-telstra-loses-sam-kerr-gets-saucy","show_page_url":"https://stenobird.com/podcast/mumbrellacast-311595","url":"https://traffic.megaphone.fm/MEEME1239423810.mp3","audio_url":"https://traffic.megaphone.fm/MEEME1239423810.mp3","summary":"Welcome to the latest episode of the Mumbrellacast, where we quiz the PM on his predilection for Aussie popettes. Actually, we discuss Telstra's biggest PR disaster since the hazy, lazy days of 2018; look at Oztam's decision to take the official TV ratings measurement system to tender after a quarter-century with Nielsen; debate whether the NRL deal is worth the $5.3 billion being paid; and take a look at new commercials from Square, Mazda, and Mutti. This week, Ben Willee from Spinach joins us, and we resist the urge to delve into why his initials contain more syllables than his entire name. \"Don't spin a story that you think will make us feel happy.” That's Roy Morgan CEO Michele Levine's advice for Telstra's marketing folk, who failed to communicate promptly or properly after this week's catastrophic network outage. For a few dystopic hours on Wednesday morning, phone and internet access was unavailable to 25 million Telstra-connected devices around the country, which meant that many small businesses couldn't process card payments, trains ground to a halt, cars were locked in garages that were locked behind gates, traffic lights failed, people couldn't Uber, Milkrun, or make prank triple-zero calls, and Duolingo streaks were absolutely decimated. As Donald Trump sagely/stupidly pointed out a few weeks back, in the modern age \"everything is computer\". We all bemoan the control that Meta and Google wield in the information age, but Telstra are our real overlords, and they have been brainwashing us with catchy whistled Bee Gees tunes. After all, you can't google Google without internet access ... Speaking of internet access, Australia's TV ratings system has long been criticised for using outdated methodology in an increasingly data-rich world. How is it that overseas…","meta_description":"Welcome to the latest episode of the Mumbrellacast, where we quiz the PM on his predilection for Aussie popettes. Actually, we discuss Telstra's biggest P…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2264,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mumbrellacast-311595/episodes/football-wins-telstra-loses-sam-kerr-gets-saucy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mumbrellacast-311595/football-wins-telstra-loses-sam-kerr-gets-saucy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}