{"podcast":{"title":"Motherhood Anthology: Photography Education for a Business You Love","slug":"motherhood-anthology-photography-education-for-a-business-you-love-5769829","podcast_index_feed_id":5769829,"rss_url":"https://feeds.megaphone.fm/DMXPO9221399528","website_url":"https://themotherhoodanthology.com","image_url":"https://megaphone.imgix.net/podcasts/a8a287da-9f3c-11ed-98f8-0390af01b98f/image/363d43528724b5d5a5a865f4b62bc021.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Kim Box from The Motherhood Anthology","episode_count":198,"summary":"Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.","last_synced_at":"2026-07-21T16:18:24.018301+00:00","page_url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829"},"episode":{"title":"Episode 173: Be the Only, Not the Best: A Brand and Website Strategy for Photographers with Jen Olmstead of Tonic Site Shop","slug":"episode-173-be-the-only-not-the-best-a-brand-and-website-strategy-for-photographers-with-jen-olmstead-of-tonic-site-shop","published_at":"2026-05-19T09:00:00+00:00","page_url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episode-173-be-the-only-not-the-best-a-brand-and-website-strategy-for-photographers-with-jen-olmstead-of-tonic-site-shop","show_page_url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/DMXPO7391846537.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/DMXPO7391846537.mp3","summary":"This week, Jen Olmstead of Tonic Site Shop joins the show for a real-talk conversation on why brand and website have become the true differentiators in 2026, plus a Q&A on the website questions photographers actually wrestle with. In This Episode: The new buyer's journey and why today's client is more cautious than ever The shift from being \"the best\" to being \"the only\" in a saturated market Why brand is the real moat that separates you in 2026 Why your story is the secret ingredient AI cannot copy A practical Q&A on pricing, where to invest first, and Tonic templates built for photographers The photographers who thrive in 2026 will not be the ones with the prettiest portfolios. They will be the ones whose websites sound, look, and feel like them. Your story is the secret ingredient, and this conversation is a clear-eyed look at how to put it to work. Mentioned in This Episode: Get 25% off Tonic Templates on 5/19 only, and 20% off through 5/22. Use code TMA at checkout: tonicsiteshop.com/shop Get on the wait list for our next Coaching Week: themotherhoodanthology.com Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠","meta_description":"This week, Jen Olmstead of Tonic Site Shop joins the show for a real-talk conversation on why brand and website have become the true differentiators in 20…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1778,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episodes/episode-173-be-the-only-not-the-best-a-brand-and-website-strategy-for-photographers-with-jen-olmstead-of-tonic-site-shop/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episode-173-be-the-only-not-the-best-a-brand-and-website-strategy-for-photographers-with-jen-olmstead-of-tonic-site-shop.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}