{"podcast":{"title":"Motherhood Anthology: Photography Education for a Business You Love","slug":"motherhood-anthology-photography-education-for-a-business-you-love-5769829","podcast_index_feed_id":5769829,"rss_url":"https://feeds.megaphone.fm/DMXPO9221399528","website_url":"https://themotherhoodanthology.com","image_url":"https://megaphone.imgix.net/podcasts/a8a287da-9f3c-11ed-98f8-0390af01b98f/image/363d43528724b5d5a5a865f4b62bc021.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Kim Box from The Motherhood Anthology","episode_count":198,"summary":"Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.","last_synced_at":"2026-07-21T16:18:24.018301+00:00","page_url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829"},"episode":{"title":"Episode 169: Why Your Story Is Your Best Marketing Strategy with Jen Olmstead","slug":"episode-169-why-your-story-is-your-best-marketing-strategy-with-jen-olmstead","published_at":"2026-04-14T09:00:00+00:00","page_url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episode-169-why-your-story-is-your-best-marketing-strategy-with-jen-olmstead","show_page_url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/DMXPO5316440476.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/DMXPO5316440476.mp3","summary":"Your website is often the first place a potential client decides whether to book you or keep scrolling. In this episode, Kim sits down with Jen Olmstead, co-founder of Tonic Site Shop, to talk about what actually makes a website work for creative entrepreneurs in today's market and why leaning into what makes you different is more important than ever. Topics Covered: Why your unique story is your greatest competitive advantage How to move beyond just posting your work What your About page actually needs to do, and the two questions to ask your past clients to figure it out Why scaling a business can suddenly feel like a cage The marketing shift that is making things harder to sell right now Practical homework: two things you can do this week to make your website stronger Whether you have been putting off a website refresh or just need a clearer way to communicate who you are and who you serve, this conversation will give you a fresh lens on how to show up online in a way that is genuinely, unmistakably you. Referenced in This Episode: Tonic Site Shop website templates: tonicsiteshop.com Tonic email list: tonicsiteshop.com/list Ira Glass on taste and the gap between taste and ability (search: \"Ira Glass taste gap\") TMA discount on Tonic templates: themotherhoodanthology.com/tonic — use code TMA15 for 15% off Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠ IG ⁠⁠⁠⁠https://www.instagram.com/kimbox","meta_description":"Your website is often the first place a potential client decides whether to book you or keep scrolling. In this episode, Kim sits down with Jen Olmstead,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2846,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episodes/episode-169-why-your-story-is-your-best-marketing-strategy-with-jen-olmstead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/motherhood-anthology-photography-education-for-a-business-you-love-5769829/episode-169-why-your-story-is-your-best-marketing-strategy-with-jen-olmstead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}