{"podcast":{"title":"Mortgage Marketing Radio","slug":"mortgage-marketing-radio-698203","podcast_index_feed_id":698203,"rss_url":"https://rss2.flightcast.com/b3v9emjncovbgfb6i0y8ehny.xml/","website_url":"https://www.MortgageMarketingRadio.com","image_url":"https://assets.flightcast.com/workspaces/o1yh6nfmm95axfcyyqel1h6j/podcasts/b3v9emjncovbgfb6i0y8ehny/qvumhainfq24jwt4gy7jh0q9.jpg","author":"Mortgage Marketing Radio","episode_count":426,"summary":"The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.","last_synced_at":"2026-07-19T00:18:54.068064+00:00","page_url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203"},"episode":{"title":"The Real Reason Next Gen Buyers Won't Call You","slug":"the-real-reason-next-gen-buyers-won-t-call-you","published_at":"2026-04-08T19:53:00+00:00","page_url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203/the-real-reason-next-gen-buyers-won-t-call-you","show_page_url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203","url":"https://episode.flightcast.com/01KNQ7JA8E9PCQYJVMP0EBA2RT.mp3","audio_url":"https://episode.flightcast.com/01KNQ7JA8E9PCQYJVMP0EBA2RT.mp3","summary":"Most loan officers are solving the wrong problem. They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards. The data disagrees. Kristin Messerli, Co-Founder of First Home IQ, has spent six years surveying 9,000-plus respondents to study exactly what is holding millennials and Gen Z back from buying their first home. And what she found is that the biggest barriers have nothing to do with money. They have everything to do with trust, overwhelm, and misinformation. In this episode of Mortgage Marketing Radio, guest host Katie Shive and Kristin break down the 2026 NextGen Homebuyer Report -- what the data reveals, what it means for your business, and what you can do about it right now. Links and Resources: NextGen Homebuyer Report 2026: https://nextgenhomebuyer.com/reports/2026 First Home IQ: https://firsthomeiq.com/ First Home IQ Monday Workshop (Free): https://firsthomeiq.com/workshop/ Geoff Zimpfer Lunch and Learn Resources: https://join.goagentrx.com/webinar Connect With Katie Shive: https://katieshive.com/","meta_description":"Most loan officers are solving the wrong problem. They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier quali…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2269,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mortgage-marketing-radio-698203/episodes/the-real-reason-next-gen-buyers-won-t-call-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203/the-real-reason-next-gen-buyers-won-t-call-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}