{"podcast":{"title":"Mortgage Marketing Radio","slug":"mortgage-marketing-radio-698203","podcast_index_feed_id":698203,"rss_url":"https://rss2.flightcast.com/b3v9emjncovbgfb6i0y8ehny.xml/","website_url":"https://www.MortgageMarketingRadio.com","image_url":"https://assets.flightcast.com/workspaces/o1yh6nfmm95axfcyyqel1h6j/podcasts/b3v9emjncovbgfb6i0y8ehny/qvumhainfq24jwt4gy7jh0q9.jpg","author":"Mortgage Marketing Radio","episode_count":426,"summary":"The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.","last_synced_at":"2026-07-19T00:18:54.068064+00:00","page_url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203"},"episode":{"title":"63% of Homes Sold With a Seller Concession. Steal This Play","slug":"63-of-homes-sold-with-a-seller-concession-steal-this-play","published_at":"2026-07-09T22:45:00+00:00","page_url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203/63-of-homes-sold-with-a-seller-concession-steal-this-play","show_page_url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203","url":"https://episode.flightcast.com/01KX4FGYPY3TCQ6D4MZW7518K8.mp3","audio_url":"https://episode.flightcast.com/01KX4FGYPY3TCQ6D4MZW7518K8.mp3","summary":"I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your next class. Idea #1 — Turn MLS data into content realtors ask for. Jerad Larkin pulled 12,029 Denver home sales and found roughly 63% closed with a seller concession, around $10,000 on average. He broke it down by property type and price range, white-labeled it into a carousel, and handed it to agents to post as their own. One Facebook post pulled 21 comments asking for the copy. I show you how to get the same data for your market from your title rep or an agent — and how to use it to start real conversations instead of chasing coffee meetings. Idea #2 — The email that turns a closing into a class. My buddy Anthony in Florida sends one email after every closing that edifies the agent, CCs their broker, and opens a direct line to the broker's office. I break down who to CC, what to say, and how it leads to hosting a class for the brokerage — with a recruiting angle brokers say yes to. Bonus — The #1 secret to filling your class. It isn't the food. It isn't the CE credits. It's the title. I run the quick test I've given hundreds of times and show you how to name a class agents actually sign up for. Timestamps 00:00 – Back at the mic: Cabo, remission, and a health update 04:45 – Idea #1: Turn MLS data into a content play realtors ask for 06:30 – The Denver numbers: ~63% concessions, ~$10K, 12,029 home sales 12:00 – Be the partner, not the vendor: the offer that starts conversations 13:00 – Idea #2: The one email after a closing that books you a class 18:00 – The recruiting angle brokers say yes to 21:00 – The #1 secret to filling your next class (it's the title) 24:00 – A changeup is coming to the show Resou…","meta_description":"I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone show…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1222,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mortgage-marketing-radio-698203/episodes/63-of-homes-sold-with-a-seller-concession-steal-this-play/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mortgage-marketing-radio-698203/63-of-homes-sold-with-a-seller-concession-steal-this-play.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}