{"podcast":{"title":"Money Secrets","slug":"money-secrets-7178710","podcast_index_feed_id":7178710,"rss_url":"https://app.kajabi.com/podcasts/2147896956/feed","website_url":"https://peachbusiness.mykajabi.com/podcasts/money-secrets","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147502043/podcasts/f160cda-36-76ca-a3a8-2fac30bbd02_Peach_MS_P_Cover_3000x3000px.png","author":"Fi Johnston","episode_count":85,"summary":"Financial and business strategies for purpose-led entrepreneurs. Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Each week, Fi shares practical financial strategy and interviews successful small business owners about cash flow planning, pricing strategy, revenue generation, and money mindset. Learn how to grow your business, boost profitability, and build a company that creates real impact without sacrificing your time or your values. Topics covered include: ~ Money management and cash flow planning ~ Pricing strategy and revenue generation ~ Money psychology and mindset ~ Business growth and profitability ~ Financial strategy for small business owners ~ Purpose-driven, impact-focused business New episodes weekly. Subscribe now and start making more money without working harder.","last_synced_at":"2026-09-23T04:18:55.196196+00:00","page_url":"https://stenobird.com/podcast/money-secrets-7178710"},"episode":{"title":"How to price your product or service (EP#71)","slug":"how-to-price-your-product-or-service-ep-71","published_at":"2026-06-09T19:00:00+00:00","page_url":"https://stenobird.com/podcast/money-secrets-7178710/how-to-price-your-product-or-service-ep-71","show_page_url":"https://stenobird.com/podcast/money-secrets-7178710","url":"https://peachbusiness.mykajabi.com/podcasts/money-secrets/episodes/2149215396","audio_url":"https://app.kajabi.com/podcasts/medias/2149215396.mp3","summary":"Free guide: How to Price Your Product or Service Pricing Strategy : In this episode of Money Secrets, Fi tackles one of the most important decisions every business owner makes: pricing. Drawing on 25 years of experience working with small businesses, Fi explains why undercharging is one of the most common mistakes she sees and how it can impact both profitability and growth. She unpacks the psychology behind pricing, why \"affordable\" isn't always the goal, and how your pricing influences the way potential clients perceive the value of your products and services. Fi also shares a practical framework for setting prices that support your income goals, including how to break down revenue targets using the two key levers available to every business owner: price and volume. Whether you're a service provider, freelancer, consultant, or product-based business owner, this episode will help you rethink your pricing strategy and build a business that is both profitable and sustainable. 🎧 Tune in to learn why pricing matters more than you think, how to stop undercharging, and the simple calculations that can help you make more money without working harder. What you'll learn in this episode: Why undercharging is so common. Many small business owners price based on fear, affordability, or a desire to be liked rather than business sustainability. The hidden cost of being \"affordable.\" Low prices can create perceptions of lower quality and attract the wrong customers. Why pricing has such a significant impact on your income. Your pricing decisions directly influence your ability to generate revenue and profit. How to calculate what you need to earn. Breaking down annual revenue goals helps create a realistic plan for achieving them. The two levers that drive revenue growth. Every busi…","meta_description":"Free guide: How to Price Your Product or Service Pricing Strategy : In this episode of Money Secrets, Fi tackles one of the most important decisions every…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1065,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/money-secrets-7178710/episodes/how-to-price-your-product-or-service-ep-71/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/money-secrets-7178710/how-to-price-your-product-or-service-ep-71.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}