{"podcast":{"title":"Money Secrets","slug":"money-secrets-7178710","podcast_index_feed_id":7178710,"rss_url":"https://app.kajabi.com/podcasts/2147896956/feed","website_url":"https://peachbusiness.mykajabi.com/podcasts/money-secrets","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147502043/podcasts/f160cda-36-76ca-a3a8-2fac30bbd02_Peach_MS_P_Cover_3000x3000px.png","author":"Fi Johnston","episode_count":85,"summary":"Financial and business strategies for purpose-led entrepreneurs. Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Each week, Fi shares practical financial strategy and interviews successful small business owners about cash flow planning, pricing strategy, revenue generation, and money mindset. Learn how to grow your business, boost profitability, and build a company that creates real impact without sacrificing your time or your values. Topics covered include: ~ Money management and cash flow planning ~ Pricing strategy and revenue generation ~ Money psychology and mindset ~ Business growth and profitability ~ Financial strategy for small business owners ~ Purpose-driven, impact-focused business New episodes weekly. Subscribe now and start making more money without working harder.","last_synced_at":"2026-09-23T04:18:55.196196+00:00","page_url":"https://stenobird.com/podcast/money-secrets-7178710"},"episode":{"title":"Aunty Fi's Advice Line: Pricing, positioning and charging what you’re worth (EP#85)","slug":"aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85","published_at":"2026-09-22T19:00:00+00:00","page_url":"https://stenobird.com/podcast/money-secrets-7178710/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85","show_page_url":"https://stenobird.com/podcast/money-secrets-7178710","url":"https://peachbusiness.mykajabi.com/podcasts/money-secrets/episodes/2149256898","audio_url":"https://app.kajabi.com/podcasts/medias/2149256898.mp3","summary":"Auntie Fi’s advice line: Pricing, positioning and charging what you’re worth ~ Should I lower my prices to win the work or back myself from the beginning? ~ How do I move customers away from just talking about price, so I can explain how I'm different? ~ How do I add more premium hair services without losing my existing customers and revenue? These are questions asked my real small business owners like you. In this episode Fi opens up Auntie Fi’s advice line , answering questions recorded during the Q&A from her Make More Money Without Working Harder masterclass.   From competing with businesses that charge less, to phasing out unprofitable services, finding the right price when you’re new in business and wondering whether to put your prices on your website, Fi answers the questions so many business owners wrestle with. One business owner asks how to communicate her value when competitors are undercutting her on price. Fi’s advice is to stop trying to prove you’re better and start showing customers why you’re different . Your marketing should communicate the experience, process, service and value customers receive when they choose you.   Another business owner is moving into a bigger salon and wants to replace less profitable kids’ haircuts with higher value services. Rather than cutting off an existing revenue stream overnight, Fi explains how to make the transition gradually by marketing premium services first and adjusting pricing as demand changes.   Then there’s the question almost every new business owner has asked themselves: Should I charge less while I build my reputation? Fi explores when lower priced work can provide valuable experience and testimonials, while explaining why your own marketing is ultimately what helps you attract the…","meta_description":"Auntie Fi’s advice line: Pricing, positioning and charging what you’re worth ~ Should I lower my prices to win the work or back myself from the beginning?…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1506,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/money-secrets-7178710/episodes/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/money-secrets-7178710/aunty-fi-s-advice-line-pricing-positioning-and-charging-what-you-re-worth-ep-85.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}