{"podcast":{"title":"Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents","slug":"modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","podcast_index_feed_id":7148567,"rss_url":"https://feeds.captivate.fm/modern-agent-marketing-girl/","website_url":"https://modern-agent-marketing-girl.captivate.fm","image_url":"https://artwork.captivate.fm/3e762253-96b5-4c6c-b30b-7a9b89ef83cc/marketing-Podcast-Cover-1.png","author":"Chelsea Petersen & Kayla Fox","episode_count":94,"summary":"Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through hon…","last_synced_at":"2026-09-15T12:23:15.270728+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567"},"episode":{"title":"80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler)","slug":"80-her-business-is-95-referrals-and-she-s-telling-you-exactly-how-she-does-it-with-kristin-sheckler","published_at":"2026-06-30T04:00:00+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/80-her-business-is-95-referrals-and-she-s-telling-you-exactly-how-she-does-it-with-kristin-sheckler","show_page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","url":"https://modern-agent-marketing-girl.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/4786034d-340c-44dc-b207-77b06ad3b7ef.mp3","summary":"Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started. In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out. We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off. The girls discuss: ♡ Why Kristin left corporate behind after her \"COVID baby\" and got her real estate license (and why Modern Agent was one of the first things she invested in) ♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet ♡ Why her business is 95% referral-based ♡ Not wanting to be a top producer ♡ How Kristin actually manages her days during summer with four kids at home ♡ Her \"home of the day\" story strategy that takes one second and gets conversations every single time ♡ How she built her email list from scratch — Connect with Kristin: ♡ Follow Kristin on Instagram ♡ Subscribe to her newsletter ♡ Check out her freebies and important links — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Pe…","meta_description":"Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3358,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/episodes/80-her-business-is-95-referrals-and-she-s-telling-you-exactly-how-she-does-it-with-kristin-sheckler/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/80-her-business-is-95-referrals-and-she-s-telling-you-exactly-how-she-does-it-with-kristin-sheckler.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}