{"podcast":{"title":"Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents","slug":"modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","podcast_index_feed_id":7148567,"rss_url":"https://feeds.captivate.fm/modern-agent-marketing-girl/","website_url":"https://modern-agent-marketing-girl.captivate.fm","image_url":"https://artwork.captivate.fm/e053c840-4add-49f5-8846-19b060fbce88/ZSmjYsxxTxzdMo44qpNGrChz.jpg","author":"Chelsea Petersen & Kayla Fox","episode_count":81,"summary":"Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through hon…","last_synced_at":"2026-06-16T14:19:03.934447+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567"},"episode":{"title":"78. Forget Consistency, Focus on This Instead","slug":"78-forget-consistency-focus-on-this-instead","published_at":"2026-06-16T04:00:00+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/78-forget-consistency-focus-on-this-instead","show_page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","url":"https://modern-agent-marketing-girl.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/a92c4d1b-4129-4f01-9f5f-f6d249f0bec3.mp3","summary":"There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots. Pickles became our favorite restaurant before we ever became customers. That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out. Chelsea discusses: ♡ Why consistency alone won't get you clients ♡ The science of familiarity and why your brain is wired to trust what it recognizes ♡ How to develop a point of view that makes you impossible to forget ♡ Why showing up locally is one of the most powerful things you can do for your brand ♡ How to use brand cues to create visual recognition before someone even remembers your name — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday , here! Follow us on social media: @modernagentmarketinggirls @modernagentsocialclub Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ E…","meta_description":"There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2183,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/episodes/78-forget-consistency-focus-on-this-instead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/78-forget-consistency-focus-on-this-instead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}