{"podcast":{"title":"Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents","slug":"modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","podcast_index_feed_id":7148567,"rss_url":"https://feeds.captivate.fm/modern-agent-marketing-girl/","website_url":"https://modern-agent-marketing-girl.captivate.fm","image_url":"https://artwork.captivate.fm/e053c840-4add-49f5-8846-19b060fbce88/ZSmjYsxxTxzdMo44qpNGrChz.jpg","author":"Chelsea Petersen & Kayla Fox","episode_count":81,"summary":"Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through hon…","last_synced_at":"2026-06-16T14:19:03.934447+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567"},"episode":{"title":"67. The Slight Edge You Need for Your Spring Marketing","slug":"67-the-slight-edge-you-need-for-your-spring-marketing","published_at":"2026-04-07T04:00:00+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/67-the-slight-edge-you-need-for-your-spring-marketing","show_page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","url":"https://modern-agent-marketing-girl.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/5f238027-92dc-445c-97b1-89f11fffffd3.mp3","summary":"“Your social media is not your trophy room. It's your living room.” Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then wondering why no one's stopping to look. The trophy room content checks the box. The living room content builds the relationship. And the relationship is what gets you the referral. We're doing a this-or-that breakdown of 10 swaps you can make this spring to shift from billboard to conversation. The girls discuss: ♡ Why drawing out your ideas on camera gets more attention than a polished graphic ♡ How to take your own photos (and why they'll always outperform stock images) ♡ The magic of just saying what you want to say ♡ How to promote your spring guide without it feeling like a billboard — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: The Slight Edge by Jeff Olson ♡ Book: Draw to Win by Dan Roam ♡ Tool: 750words.com ♡ Past Episode: “17. Basic Listing Posts? We Don't Know Her” This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday","meta_description":"“Your social media is not your trophy room. It's your living room.” Kayla said this in today’s episode, and we love it so much we might put it on a t-shir…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3364,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/episodes/67-the-slight-edge-you-need-for-your-spring-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/67-the-slight-edge-you-need-for-your-spring-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}