{"podcast":{"title":"Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents","slug":"modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","podcast_index_feed_id":7148567,"rss_url":"https://feeds.captivate.fm/modern-agent-marketing-girl/","website_url":"https://modern-agent-marketing-girl.captivate.fm","image_url":"https://artwork.captivate.fm/e053c840-4add-49f5-8846-19b060fbce88/ZSmjYsxxTxzdMo44qpNGrChz.jpg","author":"Chelsea Petersen & Kayla Fox","episode_count":81,"summary":"Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through hon…","last_synced_at":"2026-06-16T14:19:03.934447+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567"},"episode":{"title":"56. Do I Really Need a Personal Brand as a Real Estate Agent?","slug":"56-do-i-really-need-a-personal-brand-as-a-real-estate-agent","published_at":"2026-01-20T10:00:00+00:00","page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/56-do-i-really-need-a-personal-brand-as-a-real-estate-agent","show_page_url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567","url":"https://modern-agent-marketing-girl.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/c10b4e47-f207-4bf5-9ce7-0571ba1e0022.mp3","summary":"Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story. In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era. The girls discuss: ♡ Why you don't technically need a personal brand (but what it'll cost you not to have one) ♡ What Disney's pixie dusting teaches us about building a brand people want to be part of ♡ What makes content feel human vs. robotic ♡ The magic Venn diagram of your content ♡ How to pass the wine test — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ IG post: Adam Mosseri post about AI and the future of Instagram This episode was edited by Adrienne Cruz . Mentioned in this episode: Personal Brand by Friday","meta_description":"Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3271,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/episodes/56-do-i-really-need-a-personal-brand-as-a-real-estate-agent/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/modern-agent-marketing-girls-social-media-marketing-and-personal-branding-for-real-estate-agents-7148567/56-do-i-really-need-a-personal-brand-as-a-real-estate-agent.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}