{"podcast":{"title":"Mobility Redefined","slug":"mobility-redefined-7025064","podcast_index_feed_id":7025064,"rss_url":"https://feeds.captivate.fm/mobilityredefined/","website_url":"https://mobilityredefined.com","image_url":"https://artwork.captivate.fm/0b9bbc61-71d4-4294-831a-bf7241242ecf/8Uws7Zvjjg2xeO8cXz3VSc9c.jpg","author":"Modaxo","episode_count":30,"summary":"The public transport industry is undergoing rapid change, from decarbonisation and sustainability goals to the fast-paced evolution of digital technology. Mobility Redefined is the podcast for senior managers, executives, and decision-makers who are leading this transformation. Hosted by Dr Kaan Yildizgöz, Executive Director at Modaxo, each episode brings expert insights on the challenges and opportunities facing the transport sector today. From digitalisation and workforce development to customer-centric innovations, this podcast covers the critical issues shaping the future of mobility. Why Listen? As a leader in public transport, you play a crucial role in building sustainable cities, fostering economic growth, and enhancing quality of life. Mobility Redefined provides practical solutions, forward-thinking strategies, and visionary ideas to help you stay ahead of trends and lead your organisation into the future. With experience in public and private sectors, UITP and now Modaxo, Dr Yildizgöz brings a global perspective on transport policy, innovation, and leadership. He has also published two public transport books and spoken or trained in more than 70 countries around the wor…","last_synced_at":"2026-07-06T16:17:01.777743+00:00","page_url":"https://stenobird.com/podcast/mobility-redefined-7025064"},"episode":{"title":"Electrification, Sustainability, and Innovation in Public Transport with Västtrafik’s Roger Vahnberg","slug":"electrification-sustainability-and-innovation-in-public-transport-with-v-sttrafik-s-roger-vahnberg","published_at":"2024-12-09T08:00:00+00:00","page_url":"https://stenobird.com/podcast/mobility-redefined-7025064/electrification-sustainability-and-innovation-in-public-transport-with-v-sttrafik-s-roger-vahnberg","show_page_url":"https://stenobird.com/podcast/mobility-redefined-7025064","url":"https://mobilityredefined.com/episodes/electrification-sustainability-and-innovation-in-public-transport-with-vasttrafiks-roger-vahnberg","audio_url":"https://podcasts.captivate.fm/media/c53a9219-9b30-4210-9731-8ef40cf361ed/Electrification-Sustainability-and-Innovation-in-Public-Transpo.mp3","summary":"Episode Overview: In this episode of Mobility Redefined, Dr. Kaan Yildizgöz sits down with Roger Vahnberg of Västtrafik to explore how the mobility authority is driving transformative change in the Västra Götaland region of Sweden. From pioneering electrification projects to promoting sustainable supply chains that make a difference, and implementing innovative campaigns, Roger shares valuable insights into the future of public transport. Key Topics Discussed: 1. Electrification of Bus Fleets: • Goal: 100% electric city buses by 2030. • Currently, nearly one-third of Västtrafik’s buses are electric, with 500 electric buses already in operation. • Challenges for regional buses include limited suppliers and rural power infrastructure. 2. Increasing Ridership Through Behavioural Campaigns: • Two-week free trials for car users result in 33-50% conversion to public transport within a year. • Special campaigns for new residents to encourage public transport adoption during life transitions. 3. Addressing Fare Evasion: • Fare evasion reduced from 10% to 6% through initiatives like plainclothes ticket inspectors. • Measures include driver-assisted boarding at key stops and media awareness campaigns. 4. Ethical and Sustainable Supply Chains: • Västtrafik adheres to SMETA and RBA guidelines to ensure supplier compliance with ethical labour practices. • Regular audits are used to enforce and improve worker conditions. 5. Congestion Charges and Sustainable Urban Design: • Gothenburg's congestion charges have reduced car traffic and emissions since 2013, while funding public transport improvements. • Investments include expanding tram and train infrastructure to increase capacity and improve travel times. 00:00 Introduction to Mobility Redefined 00:23 Meet Roger Vahnberg, Deputy CE…","meta_description":"Episode Overview: In this episode of Mobility Redefined, Dr. Kaan Yildizgöz sits down with Roger Vahnberg of Västtrafik to explore how the mobility author…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1876,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mobility-redefined-7025064/episodes/electrification-sustainability-and-innovation-in-public-transport-with-v-sttrafik-s-roger-vahnberg/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mobility-redefined-7025064/electrification-sustainability-and-innovation-in-public-transport-with-v-sttrafik-s-roger-vahnberg.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}