{"podcast":{"title":"Mobile Dev Memo Podcast","slug":"mobile-dev-memo-podcast-235456","podcast_index_feed_id":235456,"rss_url":"https://anchor.fm/s/45369a8/podcast/rss","website_url":"https://mobiledevmemo.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/625754/625754-1527005004224-aa658e3335357.jpg","author":"MobileDevMemo","episode_count":177,"summary":"Mobile Dev Memo is the site of record for mobile advertisers and app developers.","last_synced_at":"2026-07-01T04:17:33.458635+00:00","page_url":"https://stenobird.com/podcast/mobile-dev-memo-podcast-235456"},"episode":{"title":"Season 7, Episode 5: Ads in ChatGPT (with Rishabh Jain)","slug":"season-7-episode-5-ads-in-chatgpt-with-rishabh-jain","published_at":"2026-02-03T20:02:36+00:00","page_url":"https://stenobird.com/podcast/mobile-dev-memo-podcast-235456/season-7-episode-5-ads-in-chatgpt-with-rishabh-jain","show_page_url":"https://stenobird.com/podcast/mobile-dev-memo-podcast-235456","url":"https://podcasters.spotify.com/pod/show/mobile-dev-memo/episodes/Season-7--Episode-5-Ads-in-ChatGPT-with-Rishabh-Jain-e3ejhuq","audio_url":"https://anchor.fm/s/45369a8/podcast/play/114984346/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-3%2F1506a446-f3fa-e32e-6d42-9091542a9f6f.mp3","summary":"My guest on this week's episode of the podcast is Rishabh Jain , the CEO and co-founder of FERMÀT Commerce , an eCommerce advertising optimization platform. I invited Rishabh back to the podcast to discuss OpenAI's recent announcement that it will bring advertising to ChatGPT . Among other things, we cover: The commercial potential for ads in ChatGPT. OpenAI's decision to launch ChatGPT ads essentially as a "brand unit," with CPM pricing and little targeting or measurement functionality. How quickly ChatGPT advertising is likely to evolve past its launch form. What success looks like for ChatGPT advertising in one year's time. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠ ⁠ INCRMNTAL ⁠⁠⁠ . True attribution measures incrementality, always on. Xsolla ⁠ . With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics. ⁠ Branch ⁠ . Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising . The Mobile Dev Memo podcast is available on: YouTube Apple Podcasts Spotify","meta_description":"My guest on this week's episode of the podcast is Rishabh Jain , the CEO and co-founder of FERMÀT Commerce , an eCommerce advertising optimization platfor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2808,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mobile-dev-memo-podcast-235456/episodes/season-7-episode-5-ads-in-chatgpt-with-rishabh-jain/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mobile-dev-memo-podcast-235456/season-7-episode-5-ads-in-chatgpt-with-rishabh-jain.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}