{"podcast":{"title":"MMOA Podcast - Physical Therapy | Fitness | Geriatrics","slug":"mmoa-podcast-physical-therapy-fitness-geriatrics-652126","podcast_index_feed_id":652126,"rss_url":"https://seniorrehab.libsyn.com/rss","website_url":"http://ptonice.com","image_url":"https://static.libsyn.com/p/assets/e/b/2/0/eb20ec4d9648b328d959afa2a1bf1c87/Podcast_Art-20251211-y1e9btmo3r.png","author":"Dr. Dustin Jones, PT, DPT","episode_count":904,"summary":"MMOA (Modern Management of the Older Adult) helps rehab & fitness pros get results with older adults. Brought to you by the Institute of Clinical Excellence, tune in to hear pertinent geriatric discussions, relevant research, & treatment ideas. Good for Physical Therapists, Occupational Therapists, Assistants, Students, New Grads, Seasoned Veterans, Geriatricians, & Fitness Professionals. Find out more at www.MMOA.online","last_synced_at":"2026-06-23T14:19:49.350926+00:00","page_url":"https://stenobird.com/podcast/mmoa-podcast-physical-therapy-fitness-geriatrics-652126"},"episode":{"title":"Founder's Story: Shelby Blankenship of Southern Grit PT and Wellness","slug":"founder-s-story-shelby-blankenship-of-southern-grit-pt-and-wellness","published_at":"2026-05-22T10:00:00+00:00","page_url":"https://stenobird.com/podcast/mmoa-podcast-physical-therapy-fitness-geriatrics-652126/founder-s-story-shelby-blankenship-of-southern-grit-pt-and-wellness","show_page_url":"https://stenobird.com/podcast/mmoa-podcast-physical-therapy-fitness-geriatrics-652126","url":"https://seniorrehab.libsyn.com/founders-story-shelby-blankenship-of-southern-grit-pt-and-wellness","audio_url":"https://traffic.libsyn.com/secure/seniorrehab/riverside_mmoa_pod_-_shelby___apr_23_2026_001_icephysio_studio.mp3?dest-id=318349","summary":"Founder's Story: Shelby Blankenship of Southern Grit PT and Wellness In this episode, Shelby breaks down how she built a thriving PT and wellness practice in Hendersonville, Tennessee, by refusing to settle for the \"traditional\" burnout-inducing model. We're diving deep into the messy reality of starting a business that actually bridges the gap between rehab and performance. In this episode, we discuss: The Red Tape Reality: Navigating the headaches of Medicare and insurance without losing your mind (or your margin). Beyond the Table: How integrating personal training creates a community-focused business that actually keeps people moving. Marketing That Sticks: How to build a brand that resonates with older adults who are tired of being told to \"take it easy.\" Thriving vs. Surviving: Practical tips for building a practice that serves the clinician as much as the patient. Stop waiting for the system to change and start building the practice your community actually needs. --- Want to make sure you stay up to date in all things Geriatrics in less than 3 minutes every other week? Join thousands of others in our free MMOA Digest Email list - https://institute-of-clinical-excellence.kit.com/a3837f54b7","meta_description":"Founder's Story: Shelby Blankenship of Southern Grit PT and Wellness In this episode, Shelby breaks down how she built a thriving PT and wellness practice…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2511,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mmoa-podcast-physical-therapy-fitness-geriatrics-652126/episodes/founder-s-story-shelby-blankenship-of-southern-grit-pt-and-wellness/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mmoa-podcast-physical-therapy-fitness-geriatrics-652126/founder-s-story-shelby-blankenship-of-southern-grit-pt-and-wellness.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}