{"podcast":{"title":"Mixed Signals from Semafor Media","slug":"mixed-signals-from-semafor-media-6916354","podcast_index_feed_id":6916354,"rss_url":"https://feeds.megaphone.fm/mixed-signals-semafor-media","website_url":"https://www.semafor.com/mixed-signals","image_url":"https://megaphone.imgix.net/podcasts/d4a58788-0e12-11ef-b99b-6b11bbbc2c31/image/8bbe04c269ef7f8d914ce902f198a5b7.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Semafor","episode_count":109,"summary":"Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.","last_synced_at":"2026-06-26T22:20:18.782223+00:00","page_url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354"},"episode":{"title":"Maverick Carter on building the future of sports media","slug":"maverick-carter-on-building-the-future-of-sports-media","published_at":"2026-04-27T18:54:00+00:00","page_url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/maverick-carter-on-building-the-future-of-sports-media","show_page_url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF7671687758.mp3?updated=1777316650","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF7671687758.mp3?updated=1777316650","summary":"Sports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global content powerhouse to rethinking how fans engage with sports. He also breaks down the NBA’s attention economy, his foray into live and digital entertainment, and why a more global basketball game could be the industry’s biggest opportunity. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com","meta_description":"Sports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global conte…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1856,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mixed-signals-from-semafor-media-6916354/episodes/maverick-carter-on-building-the-future-of-sports-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/maverick-carter-on-building-the-future-of-sports-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}