{"podcast":{"title":"Mixed Signals from Semafor Media","slug":"mixed-signals-from-semafor-media-6916354","podcast_index_feed_id":6916354,"rss_url":"https://feeds.megaphone.fm/mixed-signals-semafor-media","website_url":"https://www.semafor.com/mixed-signals","image_url":"https://megaphone.imgix.net/podcasts/d4a58788-0e12-11ef-b99b-6b11bbbc2c31/image/8bbe04c269ef7f8d914ce902f198a5b7.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Semafor","episode_count":109,"summary":"Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.","last_synced_at":"2026-06-26T22:20:18.782223+00:00","page_url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354"},"episode":{"title":"Marketing pro Tariq Hassan on how McDonald’s embraced its Donald Trump drive-thru moment","slug":"marketing-pro-tariq-hassan-on-how-mcdonald-s-embraced-its-donald-trump-drive-thru-moment","published_at":"2026-02-06T10:00:00+00:00","page_url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/marketing-pro-tariq-hassan-on-how-mcdonald-s-embraced-its-donald-trump-drive-thru-moment","show_page_url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF3843826057.mp3?updated=1770344105","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/OENRF3843826057.mp3?updated=1770344105","summary":"When now-President Donald Trump decided to put on an apron and serve customers at a McDonald’s drive-thru on the 2024 campaign trail, it put Tariq Hassan, then McDonald’s chief marketer, in a tight spot. On this week’s Mixed Signals, Ben and Max sit down with the former Golden Arches CMO to discuss the Trump episode, why he thinks ad makers should engage with journalists, and what goes into a good celebrity Super Bowl ad.","meta_description":"When now-President Donald Trump decided to put on an apron and serve customers at a McDonald’s drive-thru on the 2024 campaign trail, it put Tariq Hassan,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3216,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mixed-signals-from-semafor-media-6916354/episodes/marketing-pro-tariq-hassan-on-how-mcdonald-s-embraced-its-donald-trump-drive-thru-moment/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mixed-signals-from-semafor-media-6916354/marketing-pro-tariq-hassan-on-how-mcdonald-s-embraced-its-donald-trump-drive-thru-moment.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}