{"podcast":{"title":"Mintel Little Conversation","slug":"mintel-little-conversation-970536","podcast_index_feed_id":970536,"rss_url":"https://feeds.captivate.fm/mintel-little-conversation/","website_url":"https://www.mintel.com/little-conversation","image_url":"https://artwork.captivate.fm/b36b6770-8e23-4c6c-8c43-4a6b60dd1dbd/XgvT_l_kGal1mlAxJ80twCPd.png","author":"Mintel Little Conversation","episode_count":156,"summary":"Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.","last_synced_at":"2026-09-29T14:19:31.349136+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536"},"episode":{"title":"Untapped opportunity: Women's sports marketing","slug":"untapped-opportunity-women-s-sports-marketing","published_at":"2024-05-25T17:50:00+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536/untapped-opportunity-women-s-sports-marketing","show_page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536","url":"https://www.mintel.com/little-conversation","audio_url":"https://podcasts.captivate.fm/media/9bbe662b-aa0f-4b25-a69a-84197d799427/280-Mintel-LCPodcastSeason5-Epi139-Mix2B-newTakes.mp3","summary":"Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports. Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit  mintel.com  to become a member of our free  Spotlight  community. Learn more about the latest marketing trends at  Comperemedia's Bolder Thinking Blog , and get a free copy of Comperemedia  2024 Omnichannel Marketing Trends . Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting. Guests:  Ema Lazic, Consultant, Mintel Consulting. Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.","meta_description":"Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's spo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1665,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/untapped-opportunity-women-s-sports-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mintel-little-conversation-970536/untapped-opportunity-women-s-sports-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}