{"podcast":{"title":"Mintel Little Conversation","slug":"mintel-little-conversation-970536","podcast_index_feed_id":970536,"rss_url":"https://feeds.captivate.fm/mintel-little-conversation/","website_url":"https://www.mintel.com/little-conversation","image_url":"https://artwork.captivate.fm/b36b6770-8e23-4c6c-8c43-4a6b60dd1dbd/XgvT_l_kGal1mlAxJ80twCPd.png","author":"Mintel Little Conversation","episode_count":156,"summary":"Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.","last_synced_at":"2026-09-29T14:19:31.349136+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536"},"episode":{"title":"The Silver Economy: Understanding the 55+ consumer","slug":"the-silver-economy-understanding-the-55-consumer","published_at":"2024-10-07T17:39:00+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536/the-silver-economy-understanding-the-55-consumer","show_page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536","url":"https://www.mintel.com/little-conversation","audio_url":"https://podcasts.captivate.fm/media/61af94ca-a5d9-4f37-af8a-10beb08aebca/280-Mintel-LCPodcastSeason5-Epi147-Mix1C.mp3","summary":"Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products. Learn more about our Gen X and Seniors (65+) research and buy a report  here . Head over to Mintel’s  LinkedIn  to share your take on 55+ consumers, and visit  mintel.com  to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy  here .  Host: Lynn Dornblaser, Client Advisor, Mintel. Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.","meta_description":"Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1692,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/the-silver-economy-understanding-the-55-consumer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mintel-little-conversation-970536/the-silver-economy-understanding-the-55-consumer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}