{"podcast":{"title":"Mintel Little Conversation","slug":"mintel-little-conversation-970536","podcast_index_feed_id":970536,"rss_url":"https://feeds.captivate.fm/mintel-little-conversation/","website_url":"https://www.mintel.com/little-conversation","image_url":"https://artwork.captivate.fm/b36b6770-8e23-4c6c-8c43-4a6b60dd1dbd/XgvT_l_kGal1mlAxJ80twCPd.png","author":"Mintel Little Conversation","episode_count":177,"summary":"Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536"},"episode":{"title":"Talking Tariffs: The New Rules of Marketing Under Pressure","slug":"talking-tariffs-the-new-rules-of-marketing-under-pressure","published_at":"2025-07-18T06:29:00+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536/talking-tariffs-the-new-rules-of-marketing-under-pressure","show_page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536","url":"https://www.mintel.com/little-conversation","audio_url":"https://episodes.captivate.fm/episode/6df1ead9-2952-4cb8-8d7d-a460b2689f96.mp3","summary":"Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts explore consumer sentiment surrounding US brands, and how they may need to rethink their marketing strategies. Are brands going to cut back on marketing spend? Listen to find out more! Get in touch with our  Consultants  to learn about how shifting global trends apply to your brand. Head over to Mintel’s  LinkedIn  and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit  mintel.com  to become a member of our free Spotlight community. Host: Lynn Dornblaser, Client Advisor, Mintel. Guests:  Nicole Bond, Director of Marketing Strategy, Comperemedia. Paris Hogan, Principal Consultant.","meta_description":"Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts expl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1727,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/talking-tariffs-the-new-rules-of-marketing-under-pressure/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mintel-little-conversation-970536/talking-tariffs-the-new-rules-of-marketing-under-pressure.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}