{"podcast":{"title":"Mintel Little Conversation","slug":"mintel-little-conversation-970536","podcast_index_feed_id":970536,"rss_url":"https://feeds.captivate.fm/mintel-little-conversation/","website_url":"https://www.mintel.com/little-conversation","image_url":"https://artwork.captivate.fm/b36b6770-8e23-4c6c-8c43-4a6b60dd1dbd/XgvT_l_kGal1mlAxJ80twCPd.png","author":"Mintel Little Conversation","episode_count":177,"summary":"Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536"},"episode":{"title":"Membership and trust in disruptive financial products","slug":"membership-and-trust-in-disruptive-financial-products","published_at":"2025-07-09T15:00:00+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536/membership-and-trust-in-disruptive-financial-products","show_page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536","url":"https://www.mintel.com/little-conversation","audio_url":"https://episodes.captivate.fm/episode/6692446b-bd01-4259-8876-b1c39495f6aa.mp3","summary":"Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the financial services industry. Listen to find out more about how SoFi is helping members achieve financial independence, and the role of education and trust in marketing disruptive financial products.&nbsp; Download Comperemedia’s FREE&nbsp; 2025 Global Financial Services Trends &nbsp;and get in touch with our&nbsp; consultants &nbsp;to learn more about how the trends apply to your brand. Head over to Mintel’s&nbsp; LinkedIn &nbsp;to let us know what you think of the discussion, and visit&nbsp; mintel.com &nbsp;to become a member of our free Spotlight community. Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia. Guest: Meera Iyer, CMO, SoFi Lending.","meta_description":"Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the fi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1987,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/membership-and-trust-in-disruptive-financial-products/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mintel-little-conversation-970536/membership-and-trust-in-disruptive-financial-products.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}