{"podcast":{"title":"Mintel Little Conversation","slug":"mintel-little-conversation-970536","podcast_index_feed_id":970536,"rss_url":"https://feeds.captivate.fm/mintel-little-conversation/","website_url":"https://www.mintel.com/little-conversation","image_url":"https://artwork.captivate.fm/b36b6770-8e23-4c6c-8c43-4a6b60dd1dbd/XgvT_l_kGal1mlAxJ80twCPd.png","author":"Mintel Little Conversation","episode_count":156,"summary":"Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.","last_synced_at":"2026-09-29T14:19:31.349136+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536"},"episode":{"title":"How AI is supercharging market research and innovation","slug":"how-ai-is-supercharging-market-research-and-innovation","published_at":"2024-06-10T11:59:00+00:00","page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536/how-ai-is-supercharging-market-research-and-innovation","show_page_url":"https://stenobird.com/podcast/mintel-little-conversation-970536","url":"https://www.mintel.com/little-conversation","audio_url":"https://podcasts.captivate.fm/media/84abc3ff-ed6c-4c8e-a962-8963d1d27110/280-Mintel-LCPodcastSeason5-Epi140-Mix1.mp3","summary":"Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster. Head over to Mintel’s  LinkedIn  to let us know what you think of this episode, and visit  mintel.com  to become a member of our free Spotlight community. Learn more about Mintel  Leap  - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo  here . Timestamps: (00:00) Intro (01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI (11:42) Risks of adopting new technology earlier than planned (13:13) How should businesses devise an AI strategy (19:40) Use cases and how AI supercharges experts in market research (26:58) Using AI to create better models and analysis (33:03) Evolution of AI in market research in the near future Host: Andrew McDougall, Director, Mintel Beauty and Personal Care. Guests: Ben Arnold, Global Head of Data Science, Mintel. Jason Thomson, SVP of Innovation, Mintel.","meta_description":"Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2436,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mintel-little-conversation-970536/episodes/how-ai-is-supercharging-market-research-and-innovation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mintel-little-conversation-970536/how-ai-is-supercharging-market-research-and-innovation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}