{"podcast":{"title":"Minding Your Business Podcast","slug":"minding-your-business-podcast-7068959","podcast_index_feed_id":7068959,"rss_url":"https://www.spreaker.com/show/6367325/episodes/feed","website_url":"https://www.spreaker.com/podcast/minding-your-business-podcast--6367325","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/44c55f2922389ef2a9d1875ce2ad9802.jpg","author":"Podcraftr","episode_count":86,"summary":"Smart systems. Encouraging insights. Real solutions. The Minding Your Business Podcast shows entrepreneurs how to simplify, automate, and thrive with practical strategies that actually work.","last_synced_at":"2026-07-22T04:18:23.331166+00:00","page_url":"https://stenobird.com/podcast/minding-your-business-podcast-7068959"},"episode":{"title":"Content That Converts: Marketing Made Simple","slug":"content-that-converts-marketing-made-simple","published_at":"2026-06-16T16:10:26+00:00","page_url":"https://stenobird.com/podcast/minding-your-business-podcast-7068959/content-that-converts-marketing-made-simple","show_page_url":"https://stenobird.com/podcast/minding-your-business-podcast-7068959","url":"https://www.spreaker.com/episode/content-that-converts-marketing-made-simple--72551296","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/72551296/20260611_1_3vve5u.mp3","summary":"In the episode titled 'Content That Converts: Marketing Made Simple,' Keturah Parker addresses the common entrepreneurial challenge of creating engaging, effective content. She outlines a three-step system for successful content strategy: identifying your target audience, planning your content ahead of time, and including an explicit call to action in every piece of content. Keturah recommends creating a detailed client avatar to ensure content tailoring and scheduling content in advance for consistency. For better engagement, each piece of content should guide the audience to a next step. The podcast also introduces The Elites Suite, a tool that automates content scheduling and workflows to handle responses, making marketing simpler and more effective. Keturah leaves listeners with a powerful message that authenticity, clarity, and consistency can transform content into a meaningful conversation with potential clients.","meta_description":"In the episode titled 'Content That Converts: Marketing Made Simple,' Keturah Parker addresses the common entrepreneurial challenge of creating engaging,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":442,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/minding-your-business-podcast-7068959/episodes/content-that-converts-marketing-made-simple/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/minding-your-business-podcast-7068959/content-that-converts-marketing-made-simple.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}