{"podcast":{"title":"Minding My Creative Business Podcast","slug":"minding-my-creative-business-podcast-6745703","podcast_index_feed_id":6745703,"rss_url":"https://feeds.captivate.fm/mmcbpodcast/","website_url":"https://mmcbpodcast.com","image_url":"https://artwork.captivate.fm/11b2c034-86b4-4b20-844c-8ad07845e564/07gFauMMAdiBVZbaaPnHBePU.jpg","author":"Ron \"Ironic\" Lee Jr. and ShySpeaks","episode_count":48,"summary":"MMCB Podcast helps you embrace the business of creativity! Every week, go with Ron \"iRonic\" Lee and ShySpeaks behind the brand of some of the most wildly successful creative entrepreneurs. You'll be sure to gain access to the strategy and structure that turn creative arts into viable 6, 7, and even 8 figure businesses! Trust us, you're not the only _____ (*insert your creative genius here*) that struggled with generating a full-time income from your skillset and passion. But musician, photographer, designer, etc. all over the world have embrace the power of information, implemented business principles & systems, and moved from creatives to CEOs thereby turning their passion into profits. Say this out loud: All it takes is intention, consistency, and laser-focus to Mind My Creative Business!","last_synced_at":"2026-06-22T18:17:57.107665+00:00","page_url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703"},"episode":{"title":"18 Years in PR: The Real Systems, Sales & Strategy Behind High-Ticket Clients | ft. Briana Gallen","slug":"18-years-in-pr-the-real-systems-sales-strategy-behind-high-ticket-clients-ft-briana-gallen","published_at":"2026-06-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703/18-years-in-pr-the-real-systems-sales-strategy-behind-high-ticket-clients-ft-briana-gallen","show_page_url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703","url":"https://mmcbpodcast.com/episode/18-years-in-pr-the-real-systems-sales-strategy-behind-high-ticket-clients-ft-briana-gallen","audio_url":"https://episodes.captivate.fm/episode/8594d43a-3bbb-4c6e-9fe7-273411846753.mp3","summary":"You want bigger clients… but you’re not operating like someone who can handle them. In Episode 46 of Season 6, ShySpeaks and Ron sit down with Briana Gallen, founder of Swank PR, to break down what it actually takes to run a high-level PR business after 18 years in the game. This episode is not theory. It’s not “motivation.” It’s real execution — from onboarding systems, to pricing structure, to pitching at scale, to managing client expectations. If you’re still freelancing without structure… if your income is inconsistent… if you want $30K–$40K clients… This episode shows you exactly what needs to change. What You’ll Learn in This Episode Why High-Ticket Clients Require Structure (Not Just Talent) The Real PR Workflow (Step-by-Step) Why She Gets Paid 45 Days Ahead (And Why You Should Care) The Truth About PR: It’s NOT About Making You Money What “Media Ready” Actually Means Why Systems Beat Custom Work Every Time The Metrics That Actually Matter in PR Why Most Creatives Undervalue Their Work Why You Can’t Depend on One Client Quotable Moments “My job is visibility — not your revenue.” “If you want high-ticket clients, you need high-level systems.” “You plant seeds everywhere… they grow when they’re supposed to.” “You can’t depend on one client.” “If your cup is empty, you can’t serve anyone.” “Not everyone is meant to be a CEO — and that’s okay.” Connect with MMCB: Podcast (Apple): https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043 Podcast (Spotify): https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b YouTube: https://www.youtube.com/@mindingmycreativebusiness Instagram: https://www.instagram.com/mindingmycreativebusiness Website: www.mmcbpocast.com You Have the Creativity. Now Build the Business Around It. Eve…","meta_description":"You want bigger clients… but you’re not operating like someone who can handle them. In Episode 46 of Season 6, ShySpeaks and Ron sit down with Briana Gall…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3520,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/minding-my-creative-business-podcast-6745703/episodes/18-years-in-pr-the-real-systems-sales-strategy-behind-high-ticket-clients-ft-briana-gallen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703/18-years-in-pr-the-real-systems-sales-strategy-behind-high-ticket-clients-ft-briana-gallen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}