{"podcast":{"title":"Mindful Minutes","slug":"mindful-minutes-6607969","podcast_index_feed_id":6607969,"rss_url":"https://media.rss.com/mindfulminutes/feed.xml","website_url":"https://www.marinoid.com","image_url":"https://media.rss.com/mindfulminutes/20260427_020459_de1abcaa600d6962e489999d3ff1a40b.png","author":"Tanay Sarpotdar","episode_count":29,"summary":"Dive into #MindfulMinutes, a thought-provoking podcast for Indian small and medium businesses! I am Tanay Sarpotdar and I am here to challenge the idea of marketing as a mere expense, exploring fresh perspectives with business leaders and marketers. Join us for insightful discussions that will shift your view and spark creative marketing strategies – all within a convenient 60-minute format. Get ready to add \"mindful marketing\" to your list of new skills! A big thanks to Marinoid, for sponsoring all these podcasts!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/mindful-minutes-6607969"},"episode":{"title":"Branding Beyond Logos: Why Indian SMBs Are Redefining Their Identity with Shantanu Parmar and Tanay Sarpotdar","slug":"branding-beyond-logos-why-indian-smbs-are-redefining-their-identity-with-shantanu-parmar-and-tanay-sarpotdar","published_at":"2025-01-14T05:50:07+00:00","page_url":"https://stenobird.com/podcast/mindful-minutes-6607969/branding-beyond-logos-why-indian-smbs-are-redefining-their-identity-with-shantanu-parmar-and-tanay-sarpotdar","show_page_url":"https://stenobird.com/podcast/mindful-minutes-6607969","url":"https://rss.com/podcasts/mindfulminutes/1844924","audio_url":"https://content.rss.com/episodes/228170/1844924/mindfulminutes/2025_01_13_14_15_54_63305c47-3187-4a96-b525-b2eee7c36643.mp3","summary":"Branding is a fascinating world—it’s both art and science, strategy and emotion. And while big brands often dominate the conversation, it’s the small and medium businesses—the SMBs—that have some of the most inspiring stories. Think about it: in India, SMBs make up nearly 30% of our GDP and employ millions. Yet, in a world saturated with marketing noise, how do they stand out? In this episode, we’re going to discuss something that’s transforming the SMB landscape in India:\"Branding Beyond Logos: Why Indian SMBs Are Redefining Their Identity.\"with Shantanu Parmar, Branding Manager at RazorSign – a contract lifecycle management platform.","meta_description":"Branding is a fascinating world—it’s both art and science, strategy and emotion. And while big brands often dominate the conversation, it’s the small and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2680,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mindful-minutes-6607969/episodes/branding-beyond-logos-why-indian-smbs-are-redefining-their-identity-with-shantanu-parmar-and-tanay-sarpotdar/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mindful-minutes-6607969/branding-beyond-logos-why-indian-smbs-are-redefining-their-identity-with-shantanu-parmar-and-tanay-sarpotdar.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}