{"podcast":{"title":"Mindful Builder","slug":"mindful-builder-6841919","podcast_index_feed_id":6841919,"rss_url":"https://feeds.captivate.fm/mindful-builder/","website_url":"https://mindful-builder.captivate.fm","image_url":"https://artwork.captivate.fm/00f468ee-32ce-4128-8bd8-e9350c2985bb/XizDXVIMb3hN1TASz3PU94Sv.jpg","author":"Matthew Carland and Hamish White","episode_count":141,"summary":"Join Matt from Carland Constructions and Hamish from Sanctum Homes in a podcast discussing sustainable building practices and passive house concepts. They also talk to experts from all avenues of the building industry to share their knowledge and insights on what the industry looks like today. Further to this, Matt and Hamish are building a platform through the podcast to discuss mental health issues that arise in the building industry. The industry can be quite negative at times and there is a great deal of stigma around what it means to be a \"tradie\". Matt and Hamish are here to shine a light of positivity on the industry and share relatable topics that will help you in your own building or construction business.","last_synced_at":"2026-09-28T04:19:14.694440+00:00","page_url":"https://stenobird.com/podcast/mindful-builder-6841919"},"episode":{"title":"What tradies won't say publicly","slug":"what-tradies-won-t-say-publicly","published_at":"2026-08-02T17:00:00+00:00","page_url":"https://stenobird.com/podcast/mindful-builder-6841919/what-tradies-won-t-say-publicly","show_page_url":"https://stenobird.com/podcast/mindful-builder-6841919","url":"https://mindful-builder.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/b1b3aa07-4ca6-4161-9300-f197bddf1c74.mp3","summary":"In this episode, we sit down with Joel from Heidi Build and Andrew “Hoppo” from Hoppo Construction for a no-script, no-agenda chat. It starts with what makes tradie creators actually work online: being approachable, having an opinion, and showing up as yourself. Joel breaks down why the polished, curated Instagram approach did nothing for him, then the one raw timber-quality rant that finally cut through. From there, we get into the stuff people don’t always say out loud. The stigma that tradies aren’t intelligent, why that stereotype still lingers, and the moment Joel’s own brother hit him with the line: “I’m not one of your dumb tradie mates.” We talk about what that does to your confidence, especially when you come from a culture where university is seen as the only “good” path. It also turns into a proper Mindful Builder conversation about bullying, body image, and parenting. Hamish shares what it’s like watching your kid go through it, and Joel talks about how he handles it at home by listening, asking questions, and helping his kids feel heard. We also cover the real side of “influencing” in the trades: DeWalt vs Makita, how brand partnerships actually work when they’re not forced, why you shouldn’t monetise too early, and what happens when you say yes to something that doesn’t align. CHAPTER MARKERS 00:00 Introduction 00:18 What Makes Tradie Creators Work: Confidence and Being Approachable 01:22 Why Curated Instagram Content Failed 03:00 DeWalt vs Makita: How Tool Sponsorships Actually Work 09:33 Feeling Valued: Why DeWalt Support Helped Them Lean Into Content 11:22 Quick Tradie Eats and the Misconceptions About Tradespeople 13:12 “Tradies Are Dumb”: The Stigma and Why It Still Exists 24:10 Confidence, Bullying, and Being the Overweight Kid at School 26:25 Paren…","meta_description":"In this episode, we sit down with Joel from Heidi Build and Andrew “Hoppo” from Hoppo Construction for a no-script, no-agenda chat. It starts with what ma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4027,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mindful-builder-6841919/episodes/what-tradies-won-t-say-publicly/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mindful-builder-6841919/what-tradies-won-t-say-publicly.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}