{"podcast":{"title":"Mind Your Wedding Business Podcast","slug":"mind-your-wedding-business-podcast-6984620","podcast_index_feed_id":6984620,"rss_url":"https://feeds.captivate.fm/mind-your-wedding-business/","website_url":"https://weddingiq.com/mind-your-wedding-business","image_url":"https://artwork.captivate.fm/a1aad341-0480-4ed3-a468-db3e2bc1f0f2/9RoW8bz2XHM6I-Ata4JNMWRN.jpg","author":"Kevin Dennis","episode_count":77,"summary":"The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.","last_synced_at":"2026-07-01T00:17:39.684508+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620"},"episode":{"title":"#78: The Follow-Up Formula: Build a System That Books More Clients with Kaitlyn Blair","slug":"78-the-follow-up-formula-build-a-system-that-books-more-clients-with-kaitlyn-blair","published_at":"2026-06-30T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/78-the-follow-up-formula-build-a-system-that-books-more-clients-with-kaitlyn-blair","show_page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620","url":"https://mind-your-wedding-business.captivate.fm/episode/78-the-follow-up-formula-with-kaitlyn-blair","audio_url":"https://episodes.captivate.fm/episode/adc04344-3cd6-43ff-a15f-bb486ce4cf65.mp3","summary":"In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Kaitlyn Blair, founder of Virtually Vital and one of only 19 Certified HoneyBook Pros, to discuss one of the biggest missed opportunities for wedding professionals: following up with leads consistently and confidently. Kaitlyn shares why so many wedding pros hesitate to follow up, whether it's the fear of sounding too pushy, getting overwhelmed by manual processes, or simply forgetting altogether. She breaks down practical strategies for creating an effective follow-up system that keeps your business top of mind, improves the client experience, and ultimately converts more inquiries into bookings. The conversation also explores automation, CRM systems like HoneyBook and Dubsado, email templates, client communication, pricing transparency, and how simple workflows can help wedding professionals save time while growing their business. If you've ever struggled to stay on top of inquiries, worried about coming across as too salesy, or wanted to build a more organized and scalable client experience, this episode is packed with actionable tips you can start implementing today. Kaitlyn Blair is the founder of Virtually Vital and one of only 19 Certified HoneyBook Pros. She helps wedding professionals simplify and optimize their workflows through HoneyBook and Dubsado, creating systems that convert more leads, automate client communication, and deliver a seamless client experience. Kaitlyn has worked with hundreds of creative businesses and has been featured on multiple podcasts and industry summits, sharing her expertise on business systems and workflow optimization. Highlights: • Why consistent follow-up leads to more bookings • Overcoming the fear of sounding \"too pushy\" • Building an effective inqui…","meta_description":"In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Kaitlyn Blair, founder of Virtually Vital and one of only 19 Certified HoneyBoo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2549,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mind-your-wedding-business-podcast-6984620/episodes/78-the-follow-up-formula-build-a-system-that-books-more-clients-with-kaitlyn-blair/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/78-the-follow-up-formula-build-a-system-that-books-more-clients-with-kaitlyn-blair.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}