{"podcast":{"title":"Mind Your Wedding Business Podcast","slug":"mind-your-wedding-business-podcast-6984620","podcast_index_feed_id":6984620,"rss_url":"https://feeds.captivate.fm/mind-your-wedding-business/","website_url":"https://weddingiq.com/mind-your-wedding-business","image_url":"https://artwork.captivate.fm/a1aad341-0480-4ed3-a468-db3e2bc1f0f2/9RoW8bz2XHM6I-Ata4JNMWRN.jpg","author":"Kevin Dennis","episode_count":77,"summary":"The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.","last_synced_at":"2026-07-01T00:17:39.684508+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620"},"episode":{"title":"#66: Is It Time to Expand? How Wedding Pros Know When It’s Time for Their First Hire with Adrienne Gardner","slug":"66-is-it-time-to-expand-how-wedding-pros-know-when-it-s-time-for-their-first-hire-with-adrienne-gardner","published_at":"2026-03-10T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/66-is-it-time-to-expand-how-wedding-pros-know-when-it-s-time-for-their-first-hire-with-adrienne-gardner","show_page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620","url":"https://mind-your-wedding-business.captivate.fm/episode/66-is-it-time-to-expand-how-wedding-pros-know-when-its-time-for-their-first-hire-with-adrienne-gardner","audio_url":"https://episodes.captivate.fm/episode/e423ec3d-aada-4832-9524-59dd268f70fe.mp3","summary":"In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Adrienne Gardner , sales and business strategist for wedding and event professionals, to discuss one of the biggest decisions business owners face: when to expand your team. Hiring your first employee is often seen as a milestone of growth, but Adrienne explains why it’s important to first understand your motivation for expanding. Together, Kevin and Adrienne explore how to evaluate whether your business is truly ready to hire by looking at profitability, demand, and the overall health of your operations. They discuss the importance of tracking lost opportunities due to availability, understanding the difference between being busy and being profitable, and having a financial cushion before bringing on full-time help. Adrienne also shares why clear systems and expectations are critical for setting new hires up for success and how hiring out of desperation can create long-term challenges. If you’re considering growing your team, this episode offers practical guidance to help wedding professionals expand their businesses thoughtfully and sustainably. Adrienne Gardner is a sales and business strategist for wedding and event professionals. With over a decade of experience in events, venues, and leadership, she helps creatives understand their numbers, price with confidence, and build systems that support sustainable growth. Highlights • Understanding your motivation for expansion • Tracking lost business opportunities due to availability • The difference between being busy and being profitable • Having a financial cushion before hiring • Creating systems and expectations for new hires • Avoiding hiring out of desperation • The difference between 1099 contractors and employees • Considering part-time…","meta_description":"In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Adrienne Gardner , sales and business strategist for wedding and event profess…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2427,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mind-your-wedding-business-podcast-6984620/episodes/66-is-it-time-to-expand-how-wedding-pros-know-when-it-s-time-for-their-first-hire-with-adrienne-gardner/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/66-is-it-time-to-expand-how-wedding-pros-know-when-it-s-time-for-their-first-hire-with-adrienne-gardner.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}