{"podcast":{"title":"Mind Your Wedding Business Podcast","slug":"mind-your-wedding-business-podcast-6984620","podcast_index_feed_id":6984620,"rss_url":"https://feeds.captivate.fm/mind-your-wedding-business/","website_url":"https://weddingiq.com/mind-your-wedding-business","image_url":"https://artwork.captivate.fm/a1aad341-0480-4ed3-a468-db3e2bc1f0f2/9RoW8bz2XHM6I-Ata4JNMWRN.jpg","author":"Kevin Dennis","episode_count":77,"summary":"The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.","last_synced_at":"2026-07-01T00:17:39.684508+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620"},"episode":{"title":"#61: Insight Out: Uncovering the Hidden Truths of Consumer Behavior with Loni Peterson","slug":"61-insight-out-uncovering-the-hidden-truths-of-consumer-behavior-with-loni-peterson","published_at":"2026-02-03T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/61-insight-out-uncovering-the-hidden-truths-of-consumer-behavior-with-loni-peterson","show_page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620","url":"https://mind-your-wedding-business.captivate.fm/episode/61-insight-out-uncovering-the-hidden-truths-of-consumer-behavior-with-loni-peterson","audio_url":"https://episodes.captivate.fm/episode/35def2b4-b8cd-4d7f-9ab7-8c6d28d3e4fe.mp3","summary":"In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Loni Peterson of LP Creative Events to unpack why understanding consumer behavior is essential for wedding professionals navigating a rapidly changing market. Drawing from both her real-world experience and her role as a professor at CU Boulder, Loni shares how emotional connection, authenticity, and values-driven branding influence how couples choose their vendors. She explains the industry’s shift from influencer marketing to impact marketing , where couples—especially younger generations—prioritize meaningful experiences and alignment over aesthetics alone. They also discuss short planning runways, evolving client expectations, and why wedding pros must adapt their communication and marketing strategies to stay relevant. This episode offers practical insight for anyone looking to build stronger client relationships while focusing their energy where it matters most. Loni Peterson is a seasoned business owner and full-time professor at the University of Colorado Boulder in the Advertising, PR, and Design Department. She blends academic insight with real-world experience, bringing a passion for creative strategy, brand storytelling, and experiential marketing to her work on stage, in the classroom, and throughout the wedding industry. Highlights Why emotional connection matters more than ever in client decision-making The shift from influencer marketing to impact marketing How values-based branding attracts better-fit clients Why experience now outweighs material “wow” moments for couples Understanding short planning runways and changing booking behavior How to prioritize your energy instead of doing everything at once Why adapting your communication style is no longer optional Leaning into you…","meta_description":"In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Loni Peterson of LP Creative Events to unpack why understanding consumer behav…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2066,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mind-your-wedding-business-podcast-6984620/episodes/61-insight-out-uncovering-the-hidden-truths-of-consumer-behavior-with-loni-peterson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/61-insight-out-uncovering-the-hidden-truths-of-consumer-behavior-with-loni-peterson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}