{"podcast":{"title":"Mind Your Wedding Business Podcast","slug":"mind-your-wedding-business-podcast-6984620","podcast_index_feed_id":6984620,"rss_url":"https://feeds.captivate.fm/mind-your-wedding-business/","website_url":"https://weddingiq.com/mind-your-wedding-business","image_url":"https://artwork.captivate.fm/a1aad341-0480-4ed3-a468-db3e2bc1f0f2/9RoW8bz2XHM6I-Ata4JNMWRN.jpg","author":"Kevin Dennis","episode_count":77,"summary":"The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.","last_synced_at":"2026-07-01T00:17:39.684508+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620"},"episode":{"title":"#59: Staying Visible in 2026: Digital Trends Every Event Pro Should Know with Krista Chapman","slug":"59-staying-visible-in-2026-digital-trends-every-event-pro-should-know-with-krista-chapman","published_at":"2026-01-20T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/59-staying-visible-in-2026-digital-trends-every-event-pro-should-know-with-krista-chapman","show_page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620","url":"https://mind-your-wedding-business.captivate.fm/episode/staying-visible-in-2026-digital-trends-every-event-pro-should-know-with-krista-chapman","audio_url":"https://episodes.captivate.fm/episode/caa9e451-1dce-49e1-adcd-4b711862ea4a.mp3","summary":"What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month? In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster. They also dive into why referrals alone aren’t enough for long-term growth, what a sustainable marketing strategy actually looks like, and the underutilized channels that still drive strong results—like email marketing, SEO, and blogging. Plus, Krista shares actionable advice on reviews and small tweaks that can improve your visibility as AI continues to reshape how people discover vendors. Highlights: What “visibility” really means in 2026 and why search is the biggest shift How AI is changing the way couples find and filter vendors Why referrals alone can limit growth and how to widen your marketing net The role of clarity + differentiation in standing out online Why email marketing still converts and often outperforms social media How blogging + SEO builds a longer-term digital footprint The importance of consistent, recent reviews and how they impact AI search What a sustainable digital presence looks like without being everywhere Connect with Krista: Website Instagram Facebook LinkedIn Krista's 2026 Marketing Guidebook for Event Pros: The Shifts to Make Now to Stay Visible and Booked Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn","meta_description":"What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month? In this episode of Mind Your Wedding Business ,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3070,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mind-your-wedding-business-podcast-6984620/episodes/59-staying-visible-in-2026-digital-trends-every-event-pro-should-know-with-krista-chapman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/59-staying-visible-in-2026-digital-trends-every-event-pro-should-know-with-krista-chapman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}