{"podcast":{"title":"Mind Your Wedding Business Podcast","slug":"mind-your-wedding-business-podcast-6984620","podcast_index_feed_id":6984620,"rss_url":"https://feeds.captivate.fm/mind-your-wedding-business/","website_url":"https://weddingiq.com/mind-your-wedding-business","image_url":"https://artwork.captivate.fm/a1aad341-0480-4ed3-a468-db3e2bc1f0f2/9RoW8bz2XHM6I-Ata4JNMWRN.jpg","author":"Kevin Dennis","episode_count":77,"summary":"The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has served on the board for the Foundation of NACE, NACE Silicon Valley, and WIPA. He is also the founder of the Tri-Valley Wedding Professionals Networking Group. Tune in each week to learn about sales, marketing, client service, event technology, and more — all with the intention to help wedding professionals grow their businesses and achieve their goals.","last_synced_at":"2026-07-01T00:17:39.684508+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620"},"episode":{"title":"#54: The Great Website Pricing Debate with Taylor De La Fuente","slug":"54-the-great-website-pricing-debate-with-taylor-de-la-fuente","published_at":"2025-12-02T11:00:00+00:00","page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/54-the-great-website-pricing-debate-with-taylor-de-la-fuente","show_page_url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620","url":"https://mind-your-wedding-business.captivate.fm/episode/the-great-website-pricing-debate-with-taylor-de-la-fuente","audio_url":"https://episodes.captivate.fm/episode/aa58a025-6c36-4fe2-a15b-af7d5ed32e6f.mp3","summary":"In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Taylor de la Fuente—CEO of Bigmouth Copy, former journalist, and the boldly opinionated expert behind some of the industry’s strongest messaging—to tackle one of the biggest questions wedding pros face today: Should you list your pricing on your website? Pulling from her deep background in sales psychology and website copywriting, Taylor breaks down why the wedding industry is experiencing a trust crisis. Couples are navigating a messy online landscape filled with mixed messages, questionable “experts,” and viral conversations about the so-called “wedding tax.” With skepticism on the rise, transparency has become more essential than ever. Together, Kevin and Taylor explore how hidden pricing impacts lead quality, why today’s couples expect upfront information, and how wedding pros can share pricing in a way that feels strategic rather than scary. Taylor walks through practical approaches—starting rates, ranges, averages—and explains how simple shifts in copy can build trust, reduce ghosting, and attract more aligned inquiries. They also unpack the mindset behind effective marketing: showing up confidently, communicating value clearly, and being willing to have real conversations about money in a service-based industry. Highlights The trust economy is shifting: Couples are more skeptical and more vocal than ever. Transparency builds confidence: Clear pricing strengthens trust from the first click. Luxury myths debunked: Wealthy clients aren’t relying on secrecy—they want clarity. Sales psychology in action: Why price anchoring matters and how to use it. Hidden pricing = misaligned leads: How it fuels ghosting and wasted time. Ways to start small: Adding pricing to FAQs, galleries, or case studie…","meta_description":"In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Taylor de la Fuente—CEO of Bigmouth Copy, former journalist, and the boldly op…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2873,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mind-your-wedding-business-podcast-6984620/episodes/54-the-great-website-pricing-debate-with-taylor-de-la-fuente/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mind-your-wedding-business-podcast-6984620/54-the-great-website-pricing-debate-with-taylor-de-la-fuente.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}